The PR Net 100, 2023: The Lede Company

The Lede Company just celebrated its fifth anniversary, marking significant growth since its 2018 inception, expanding from three divisions to five with a larger team. The agency also achieved international expansion with the opening of a London office, as well as acquiring Paris-based agency Olivier Bourgis Communication and Marketing (OBCM), strengthening its global services and brand division in the UK and European markets. In addition, The Lede Company recently expanded its service portfolio to include culture-centric brand strategy services, encompassing consumer insights research leadership, focus group facilitation and innovative go-to-market brand planning.  

Leadership team: 

Amanda Silverman, Co-CEO

Christine Su, Co-CEO

Meredith O’Sullivan, Co-CEO

Sarah Rothman, Co-CEO

Haeran Zedeck, Chief Operating Officer

Notable long-term clients:

META/WhatsApp, Chase/JP Morgan, Abloh Securities, Violet Grey, Candle Media, Levi’s Global, Post Malone, Reese Witherspoon, Halle Berry, Charlize Theron, Kerry Washington, Apple TV

New client wins:

META/Instagram, Paramount, Los Angeles LGBTQ Center, Ice Spice, Dwayne “The Rock” Johnson, Savannah James, Noah, Diptyque Paris, Glow Recipe, Skinny Dipped

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“The Lede Company has taken on the industry’s most complex challenges and has shifted cultural conversations, ensuring our clients remain at the forefront of the cultural zeitgeist. We come to the table with a deep understanding of today’s communications landscape and audiences by unlocking actionable, data-driven insights that deliver measurable results. So much of our best work finding innovative strategies for clients comes from departments cross-collaborating on multiple projects. Whether it's the brand division working on a talent client's brand launch or the strategic communications division working with the content team to promote a production company's latest project, when there's synergy, Lede will tap into it.”

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