The PR Net 100, 2023: The James Collective

The James Collective (TJC) works on CPG food, beverage, wellness and travel from their offices in NYC and the SF Bay Area's wine country. This year saw a slew of exciting client wins including Food52 and their family of brands, which expanded their roster into the tech and media spaces. Their success as a small shop partly stems from leadership’s recruitment principles; TJC’s group of marketing pros come from different walks of life, and some team members are former chefs, finance execs, journalists and beyond. The diverse experiences make for a unique, holistic approach to influencer relationships, strategic partnerships, events and more. Entering the tech and media categories has given TJC an edge over the competition, as they are constantly sharpening their expertise in utilizing multichannel, content-driven branded marketing. As the industry landscape has evolved, so have they: the agency now offers clients services including affiliate management. 

Leadership team: 

Alison Seibert, Founder & Principal

Kim Elwell, Partner

Devinne Zadravec, Account Director

Notable long-term clients:

Food52, Realm Cellars, Maille (Unilever), Faust Wines, Flowers Winery

New client wins:

Schoolhouse, Amulet Estates, Luxmi

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.

“Through our work with Food52, TJC has expanded our client roster to include integrating tech/media-type clients within the food/drink and lifestyle verticals. Our work includes corporate communications and strategy, in addition to lifestyle PR, influencer relations, and thought leadership for Food52 specifically. Expanding our client niche to overlap with media/tech is not only a natural progression because of our partnership with Food52, but we believe will also keep us on the cutting edge of where many clients in our industry niches are going - utilizing multichannel, content-driven branded marketing and integrating tech, from applying AI for sales to using technology to develop the next generation of food brands (i.e. lab-grown foods, etc).”


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