The PR Net 100, 2023: The Consultancy PR

While specializing in architecture and design, The Consultancy PR (TCPR)’s approach to media relations extends to various industries, resulting in diverse client exposure in publications spanning beauty, fashion, entertainment, art, luxury lifestyle, and spirits. Over the past year, TCPR began offering international media relations services, leveraging established and newly-fostered relationships with international titles, freelancers and partners to offer a streamlined level of service. They’ve already supported clients at international industry events, including Salone del Mobile (Milan), Maison&Objet (Paris), and 3DaysofDesign (Copenhagen). TCPR has begun offering crisis communications strategy support, providing guidance to brands of all sizes and working with executives at the highest level during adverse times, The agency also invested in affiliate marketing educational resources to sharpen the team’s expertise, garnering a quantifiable ROI. 

Leadership team: 

Lauren Urband, President & Founder 

Jamie Glushon, Vice President & Head of Social Media and Influencer Marketing 

Samantha Devine, Managing Director 

Francesco Tribuzio, Managing Director 

Kristin Olson, Senior Director

Notable long-term clients:

Arhaus, Castlery, Cortney Bishop Design, Dacor, Emtek, Fritz Hansen, Lalique, Lightology, MoMA Design Store, Portola, The Britely

New client wins:

Burnham Design, Cabbonet, CSL Lighting, Float Studio, Form + Field Hudson, Valley Lighting Group (expanded SOW to include international PR support) JAM Architecture, Nanimarquina, Saatva, Weston Table

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.

“Our team at TCPR serves as stewards for our roster of clients. Our service capabilities go beyond the generation of press hits for the purpose of maximizing visibility; we help our clients articulate their short- and long-term goals to guide our holistic brand positioning strategy. In addition to media relations, we work with our clients to negotiate publishing deals, bring new products to market from conception to execution, and create meaningful long-term revenue-generating partnerships that elevate their share of voice within the industry while developing a unique niche that sets them apart from their competitors. As the media landscape continues to evolve, we recognize the importance of not only informing our clients of these shifts but remaining nimble and pivoting our strategy to ensure their goals are met, and, ideally, surpassed.”

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