The PR Net 100, 2023: The Brandman Agency

The Brandman Agency is renowned for its expertise in the travel, luxury and lifestyle sectors, with a global presence across offices in New York City, Los Angeles, London, and Sydney. This past year brought tremendous growth to The Brandman Agency’s portfolio, prompting nine new hires agency-wide. The agency also grew their brand portfolio with the addition of IHG’s industry-leading Luxury and Lifestyle portfolio, one of the largest in the world. Specifically, the Agency has been charged with positioning and garnering awareness for the recently relaunched Regent Hotels & Resorts brand including prestigious flagship openings, such as Regent Hong Kong. The agency also introduced media planning and paid campaigns as a service, assisting clients with digital ad buys to help amplify their digital footprint and attract new and best-fit audiences.

Leadership team: 

Melanie Brandman, Founder & CEO

Kristen Vigrass, President & COO

Stephanie Krajewski, Senior Vice President

Lee Edelstein, Senior Vice President

Shelby Bartemes, Senior Vice President

Michael Gartenlaub, Vice President

Veronica Werhane, Account Director

Notable long-term clients:

Marriott Bonvoy Caribbean and Latin America portfolio, COMO Hotels & Resorts, Cathay, Pacific Airways, La Mamounia, Raffles Hotel Singapore, Hotel Barrière Fouquet’s New York

New client wins:

IHG Hotels & Resorts Luxury and Lifestyle Portfolio, Regent Hong Kong, Carlton Cannes, a Regent Hotel, InterContinental Rome, Ambasciatori Palace, Regent Santa Monica Beach, The Willard, InterContinental Washington DC, Riverside Luxury Cruises, JW Marriott, Clearwater Beach Resort & Spa, Kimpton La Peer, Moxy Lower East Side, Moxy Williamsburg, The St. Regis Jakarta, The St. Regis Bal Harbour Resort, BWH Hotels

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Over the past year, The Brandman Agency introduced a more integrated content platform for its hospitality clientele (as well as other non-agency-client hospitality brands), as a means to bridge the ‘gap’ between earned and paid media coverage. This new Content Studio offered by The Brandman Agency is powered by Travel Curator, a luxury travel media company owned by Founder, Melanie Brandman. With more than 350,000 luxury subscribers, Travel Curator offers its savvy sophisticated audience a highly-curated, inspirational showcase of all the places, hotels and experiences Worth Traveling For. Travel Curator’s editors are the who’s who in luxury travel writing and bring their expertise to clients of The Brandman Agency through editorial and paid media offerings, allowing them to directly reach an affluent target audience while controlling a client’s narrative.” 

Contact The PR Net