The Brand Guild prioritizes long-lasting client relationships, with some clients remaining from their very first year, and they primarily acquire new business through client referrals. They've achieved notable success in various sectors of late, across spirits, new economy, F&B, consumer lifestyle and commercial real estate. This year, The Brand Guild expanded its New Economy team, following the acquisition of their largest client, SoFi, focusing on innovative and purpose-driven fintech companies and inclusive VC firms like Chipper, Future Family, The Mobility Innovation District, and Slauson & Co. The agency is committed to serving underrepresented audiences and emphasizing growth in this practice area by incorporating marketing, strategy, content teams and PR.
Leadership:
Barbara Martin, Co-CEO & Co-Founder
Jayne Sandman, Co-CEO & Co-Founder
Amy Clark, EVP, Public Relations
Vanessa Rodriquez, EVP, Marketing
Annie Perezchica, EVP, Events
Katharine Bared, SVP, Operations
Sofia Royce, AVP, PR
Giselle-Marie Roig, AVP, PR
Notable long-term clients:
Room & Board, gorjana, Glowbar, Minnetonka, Sweetgreen, Jeni’s Splendid Ice Creams, Clearly Canadian, JUST Egg, Uncle Nearest Premium Whiskey, Four Roses Bourbon, Papa’s Pilar Rum, SoFi, Future Family, Brookfield Properties Mid Atlantic, Hoffman & Associates, The Wharf Association
New client wins:
SoFi, Clearly Canadian, Papa’s Pilar Rum, Nobell Foods, Minnetonka, HNI, Mina Group, Glowbar
Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.
“For us, it’s all about our team, and providing them with the best environment in which to do the best work. We have prioritized our teams’ lives outside of the office (with everything from amazing benefits and mental health days to professional development stipends), as we know that if they have the ability to lead full, interesting lives outside of our company, they will bring their experience - and their happiness - into their jobs each day. We have also grown by building capabilities as our clients have needed them: our growth has reflected theirs, allowing us to become a resource not only for a function, but as a big thinking solution for their overarching challenges. This also allows our team to become true experts in both their industries and their functions.”
