The PR Net 100, 2023: Strategic Heights Media

Strategic Heights Media (SHM) specializes in building brand strategies and engaging audiences for personalities, brands, events and more. A Black female-owned agency, SHM reached a new level of revenue this year, had four clients pass the five-year mark and built a 95% referral-based client roster. A past relationship brought fresh opportunities to the agency recently; SHM became minority partners in a separate business, which in turn will help them reach current goals of crafting additional income streams and widening their client categories to include tech, healthcare, food and more.

Leadership team: 

Michelle Huff Elliott, Co-Founder & Partner 

Simone Smalls, Co-Founder & Partner

Notable long-term clients:

UNCF, EBONY Power 100 Gala, Usher, Tamia, Ashanti, Sherri Shepherd, Luke James, Kym Whitley, Kim Fields, ASCAP, BET Networks, Black Girls Rock, Soul Train Awards, Martian Blueberry, The American Black Film Festival (ABFF), ABFF Honors, TV One, WE tv, Universal Pictures, Allied Marketing, Casio, Ford, The Tupac Amaru Shakur Foundation, Aspire TV, Lifetime, IFC, Black AIDS Institute, ESSENCE Black Women in Hollywood, Shaun T, Kel Mitchell, Harper Collins, The Luther Vandross Estate, Comcast Xfinity, USA Swimming, USA Track and Field  

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“SHM is always thinking of the future of PR and how we can be a part of this process. We are currently working on an app to assist with event production; integrating ChatGPT to assist with press writing; partnering with our clients (Martian Blueberry, Ashanti) to create NFTs in the Web3 space and more! We want to lean into and embrace tech into our PR world. We want to work smarter and not harder.”

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