The PR Net 100, 2023: Sling & Stone

Integrated communications and marketing firm Sling & Stone has made ambitious moves this year, from its American expansion to new client service areas. Sling and Stone expanded its presence in the US from its LA office, making its first strategic hire in New York City, with plans for further expansion. Also, the agency officially launched their social and content department, and expanded existing influencer and social strategy services to include organic and paid, content marketing, events and activations. Sling & Stone also launched its early stage startup division that provides the resources of a full comms team that often isn’t feasible for newly launched companies. Each new development stems from the data gathered by a proprietary measurement system that helps clients measure the value and impact of PR on their overarching goals. This year also saw the exciting launch of Outleap – a joint effort with sister agencies Method and Harvard – uniting a global collective of the world’s best PR agencies for the new era of tech.   

Leadership team: 

Global: Vuki Vujasinovic, Founder & CEO, Kya de Rome, Global General Manager; Kasi Talbot, Global Head of Consumer; James Hutschinson, Global Head of Business. 

US: Erin Grant, Executive Vice President; Daphne Barahona, Vice President and DE&I Specialist

Notable long-term clients:

Sensor Tower / Pathmatics, Monarch Tractor, The Farmer’s Dog, CiCLO® Technology, Halo.Car

New client wins:

AmazeVR, Bluethumb, Envato, EQL, Gainful, Mammoth, Personal AI, Plenty 

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“The biggest challenge facing in-house comms and marketing teams right now is measuring the value of PR. Brands are looking at every line item on how much their investment is paying off towards sustaining or growing their business in tough economic conditions. We tackled this challenge head on, developing a proprietary measurement system that helps clients measure the value and impact of PR on their overarching goals and bottom line.” 

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