The PR Net 100, 2023: Skoog

Skoog Co. started just over 10 years ago in Chicago, making a name for itself coordinating PR, store openings and events for high-profile brands like Gucci, Shinola, Rothy’s and Tiffany & Co. Today, the agency still supports brands in the luxury and fashion space – as well as lifestyle, CPG and cannabis; this year also saw Skoog Co. support the launch of Curio Homegoods, a premium homegoods brand, and execute brand collaborations between luxury brands and client Conagra. Over the past year, the agency expanded their affiliate marketing services, developing their expertise through professional development opportunities including an intensive course led by industry-leading affiliate marketing experts. Now, clients reap the benefits of highly customized affiliate programs designed to align precisely with clients' specific goals and unique brand identities. 

Leadership team: 

Melissa Skoog, Co-Founder & Owner

Justine Boney, Director of PR

Ellie Garza, Director of Operations

Notable long-term clients:

Happi, Shopcore Properties

New client wins:

Curio Homegoods, Conagra, Hermès, Downtown Boxing Gym (DBG), Ala von Auersperg

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“At our agency, we believe in fostering transparency and building strong partnerships with our clients. To achieve this, we have adopted innovative tools that provide transparency into our PR efforts, allowing our clients to become true partners in the process and build trust. One of the key tools we utilize is Coveragebook, which offers real-time metrics and links that provide our clients with tangible and measurable insights into the impact of our PR campaigns. By leveraging tools like Coveragebook, we can provide our clients with detailed reports and analytics that showcase the reach, engagement, and sentiment surrounding their media coverage. This level of transparency not only allows our clients to see the tangible results of our efforts but also enables them to actively participate in the evaluation and optimization of our strategies.”

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