The PR Net 100, 2023: SEEN Group

SEEN Group’s beauty specialists support major global brands with their expertise in strategy, creative, communications and beyond. In the past year, SEEN Group's practice achieved several milestones, especially the US launch of Community X SEEN, a first-of-its-kind nano-creator service and platform for the beauty industry. The proprietary platform, which has already seen success in their UK office, is focused on connecting nano-beauty creators with the best brands in global beauty and harnessing the power of the next generation of beauty creators for clients. SEEN Group also attracted leading beauty brands as clients (think: Aesop and LUSH) and increased their team by over 25%, introducing new roles to support the agency's growth, all while relocating to their new office in DUMBO. 

Leadership team: 

Jane Walsh, CEO 

Melissa Sansone, Managing Director

Natasha Hulme, Director of Strategy, Creative & Brand Experiences

Notable long-term clients:

Pierre Fabre Brands, Aesop, LUSH, Make Up For Ever, L'Oreal Professionnel, Westman Atelier, Byredo, 111SKIN, Perfumehead

New client wins:

Aesop, LUSH, Allkinds, iS Clinical

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“When it comes to storytelling, SEEN Group goes above and beyond the basic new product and ingredient stories utilizing the strategic and data-driven experts within the SEEN Works division. This arm of the business sets the agency apart from the competition, led by the firm’s Global Strategy Director and Beauty Director, combined having over 20 years of beauty-specific experience in working with brands from mass to niche, such as Net-a-Porter, Unilever and more. From creating agency-owned trend reports weekly, dubbed SEEN Studies, that inspire ideas for internal teams to share with media as well as clients to support their current focuses and future planning, to analyzing the latest trends from social media, Google Analytics, and trend- forecasters to shape best-in-class integrated communications strategies and hyper-current angles, SEEN Group leads with an approach that combines creativity, passion and an 360-lens that leads the beauty industry.” 

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