The PR Net 100, 2023: Scenario Communications

Scenario acts as an extension of a client’s team with their expertise in earned media, events and digital marketing, effectively supporting some of the most-watched TV series and major names in entertainment. This year, Scenario unveiled a new digital division, led by account director Lisa Vetrone, offering a comprehensive suite of services including social media management, content creation, influencer marketing and more. This expansion provides clients with a cohesive approach to digital communication, backed by a dedicated team focused on data-driven decision-making and helping brands succeed in the competitive digital landscape. Scenario also formalized their crisis communications program this year, including services like risk assessment, crisis team formation, message development, media relations and stakeholder engagement. Scenario has launched a bi-annual, multi-brand preview event to showcase a range of fashion, beauty and consumer product names for media in a one-stop shop. 

Leadership team: need titles

Ron Hofmann, Co-President, Co-Founder

Steven Wilson, Co-President, Co-Founder

Hayley Antonian, Co-President, Co-Founder

Notable long-term clients:

Amazon, Apple+, ABC, Hulu, Fox, Nat Geo, Fremantle, Disney, Jon Taffer, Jason Alexander, Lee Jeans, Boot Barn, Forever 21, Solvasa, Azazie, Palm Springs International Film Festival, Newport Beach Film Festival, Miami Film Festival, Firestone Walker Brewing Company, Giadzy, Great Wolf Lodge, Maya Brenner, Pura Scents, Endometriosis Foundation of America, Sun Valley Film Festival, Savannah Film Festival, SAG Indie

New client wins:

Carolina Nantucket, Amerian Idol, So You Think You Can Dance, Below 60, The Great (Hulu), Only Murders S3 (Hulu)

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Starting in 2020 during the pandemic, virtual junkets became the norm and Scenario paved the way being one of the first PR firms to pivot to the virtual junket having series talent and creators complete full days of press via Zoom, talking with journalists across the world from their home computers. More recently, as we transition back to a sense of normalcy, Scenario has implemented hybrid junkets, which includes both in-person and virtual press. Continuing to incorporate virtual press allows us to maximize the quantity and reach of outlets participating to include reporters based in different locations and internationally. This is done while simultaneously bringing back the traditional face-to-face in-person interviews for key outlets allowing us to provide high quality interviews with top-tier broadcast shows who are attempting to avoid virtual press. This hybrid model has proven to be successful allowing Scenario to accommodate in-person interview mandates without sacrificing the reach of virtual press.”

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