The PR Net 100, 2023: Resnicow and Associates

Resnicow and Associates (R+A) has been a leader in cultural communications for over 30 years, and their long-term client relationships are a testament to their expertise (not to mention the expanded scope of work several of them have opted into this year). This year, R+A bolstered its client roster with a range of arts organizations and startups that are working in web3, blockchain and NFTs. The agency also pioneered several landmark developments across its digital strategy and content practice this year, which now includes full implementation of social media campaigns and hands-on platform management. Over the past year, R+A took steps to codify IDEA initiatives that they have been undertaking for nearly a decade, actively working to center the values of diversity, accessibility, equity and inclusivity in their work and in the broader community and art world.

Leadership team: 

David Resnicow, Juliet Sorce, Ilana Simon Rubin, Maria May, Josh Balber, Barbara Escobar, Cat Miller

Notable long-term clients:

The Apollo, Barnes Foundation, Dallas Museum of Art, Denver Art Museum, EXPO Chicago, Helen Frankenthaler Foundation, Park Avenue Armory, The Pollock-Krasner Foundation, Rubell Museum, San Francisco Ballet, Safdie Architects, The Wallace Foundation

New client wins:

Smithsonian American Art Museum; Brown Arts Institute (Brown University); American Institute for Conservation; Cisneros Fontanals Art Foundation (CIFO), Cooper Union; Foundation for Advancement in Conservation; Milwaukee Art Museum, Peabody Institute (Johns Hopkins University); PHOTOFAIRS New York, Rebuild Foundation, SPACES - 2023 U.S. Pavilion at the Venice Biennale; University of Illinois Chicago; Vision & Justice, VIVE Arts

Describe the top three achievements of your agency in the past year that demonstrate your commitment to excellence and client satisfaction.

“We’ve had multiple leaders at current or former clients move to roles at other organizations, and those leaders have brought us on in their new organization because of the satisfaction we’ve engendered with them. “The team at Resnicow + Associates has established themselves as THE go-to strategic communication firms in the arts—and year after year of working with them, they demonstrate exactly why. Our foundation focuses on supporting artists of color - creatives who have historically been underrepresented or at worse silenced in mainstream media. And I’ve been so impressed and grateful for the strategic, sensitive and values-driven way R+A has approached our work together. They have empowered our grantee artists to tell their own stories—then has found ways to powerfully and creatively amplify them. Resnicow is helping move the needle on the arts landscape as a whole—expanding whose stories get told, who’s listening, and why.” - Mia Khimm, Culture Program Director, Joyce Foundation 




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