The PR Net 100, 2023: Quinn

It has been a year of launches and growth for global luxury and lifestyle PR firm Quinn PR. The agency opened its fourth office, a London outpost, increasing their footprint from NYC, Miami and LA. The team also launched a broadcast division to secure business broadcast segments for certain clients – which saw more than 45 placements in the first six months. Quinn also doubled down on their event capabilities, launching a partnerships and events division to support clients with these key services. Also new this year: Quinn now provides paid media services to complement and supplement earned media. Always on the pulse of the next big thing in comms, the agency has started working to separate the stratosphere of ultra-luxury from main-stream luxury in the marketplace – asserting that the ultra-luxury market needs to be its own category. 

Leadership team: 

Florence Quinn, President 

Kristie Farinha, EVP 

Cassandra Small, EVP 

Liz Weeden McNeil, SVP

Notable long-term clients:

Atlantis The Royal, VistaJet, Fraser Yachts, Regent Seven Seas, Beverly Hills CVB, Brugal 1888 double distilled, double aged, Kendall-Jackson Wines, Club Med, VisitLex, Visit Fort Worth, Naples Beach Club (Four Seasons), Pendry West Hollywood Residences, Zemi Beach House Anguilla, Tea House Rock House Turks & Caicos, W South Beach Miami

New client wins:

Fort Worth Economic Development, XO, Casa Tua’s first residential development (Miami), Diesel fashion’s first residential development (Miami), GR8, Wailea Beach Resort Maui, The Memphian, The Williams Inn, St. Peter’s Bay, South Bank Turks & Caicos, Arc by Piero Lissoni

Describe an achievement of your agency in the past year that demonstrates your commitment to excellence and client satisfaction.

“Producing measurable results. We figured out how to measure results by the numbers – revenue produced, number of hotel rooms booked, number of users we sent to the website, ranking in terms of top producers of users to the website, etc.”

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