The PR Net 100, 2023: Purple

For over two decades, PURPLE has been a leader in culturally connected brand communications, and this year saw the agency offer their bespoke PR services to a crop of new clients. Notably, the agency’s fashion team recently expanded to include fine and high jewelry as well as luxury timepieces, representing Omega, Hublot, Buccellati, Faberge, Messika, Aliita and Gemfields. The PURPLE team prides themselves on their collaborative work across luxury and creative industries; most recently, PURPLE activated for Rosewood Hotel Group at Art Basel in Hong Kong – merging the worlds of hospitality, travel and art. Additional highlights from the year include their work across multiple Cannes Film Festival events, launching EDITION’s 15th hotel property worldwide in Tampa, BOSS’ SS23 collection presentation on a Miami waterfront and an experiential activation to relaunch for Dr. Jart. 

Leadership team: 

Fergus Lawlor, CEO

Caroline Lynch, Co-Founder

Nancy Oakley, Company Director, Fashion

Stevie King, Executive VP Lifestyle, & Culture

Kathleen Barnea Spink, Executive VP, Beauty

Andrew Lister, Executive VP, Fashion

Notable long-term clients:

Maison Francis Kurkdjian, Augustinus Bader, ILIA Beauty, Le Labo, Dr. Jart+, Makeup by Mario, FEKKAI, Sulwhasoo, Balmain Hair Couture, BeautyStat, Parfums de Marly, TRUDON, Sol de Janeiro, Brutalisten, Colony, EDITION, Fettle, GITANO, Houston Hospitality, Ian Schrager, IDEA Books, Mickalene Thomas, Palazzo Avino, Potato Head, PUBLIC Hotels, Tom Dixon, Saint Heron / Solange Knowles, The Invisible Collection, The Georgian, The Face Magazine, Thompson Hollywood, Salt Hotels, The Standard Hotels, Casablanca, DSquared2, Faberge, Fred Segal, Golden Goose, Hugo BOSS, Omega, Messika, Monot, Sporty & Rich, Stetson, Philipp Plein, V Magazine, Willy Chavarria

New client wins:

Maybelline (Global Consultancy), Vegamour, Kjaer Weis, ELEMENT EIGHT, ARAMORE, Iris & Romeo, albertz benda, Cape Resorts, Coyuchi, Cybex, Expedia (Events/VIP), Flite, L’OBJET, Norma Kamali, Pink Taco, U Gym, Tacombi NY, The Skateroom, Yabu Pushelberg, Condenast (Events), Farm Rio, Fashion Trust US & Arabia, Figue, Giuseppe Zanotti, Hublot, Loretta Caponi, Rachel Gilbert, Rene Caovilla, YONY

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments. 

“With offices in London, New York, Los Angeles, Miami and Hong Kong, PURPLE has the global reach and nuanced approach to ensure campaigns resonate locally and internationally. Recently, outposts were launched in both Dubai and Singapore, as our borders continue to expand. PURPLE has the experience to lead global strategy and local market activation across Europe, The Americas and APAC. PURPLE is the trusted global communications partner for leading brands and groups, providing strategic consultation, global tool kits, and local agency direction.” 

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