The PR Net 100, 2023: PR Consulting

A leading agency since the late ‘90s, PR Consulting continues to support global names in the fashion, beauty, retail, lifestyle, art and hospitality industries. Whether it’s to look after a legacy brand or catapult emerging talent to the top, the agency is called on for their expertise in creating holistic campaigns that make sense in today’s culture. For example, some of PRC’s standout campaigns of the year include Elle Decor's annual A-List Designers event at Casa Lever and Ferragamo’s ‘A New Dawn’ SS23 collection preview. This year, PRC strengthened its special events services, signing project-based clients seeking everything from cultural programming to media strategy and execution. Clients have also benefited from the agency’s expanded paid talent and influencer services, which support brands like Ferragamo, Banana Republic, Boden, Sulwhasoo and more in effectively executing campaigns aimed at boosting brand visibility and driving sales.

Leadership team: 

Pierre Rougier, Founder & President

Sylvie Picquet, Partner & CEO

Notable long-term clients:

Adidas Originals, ALAÏA, AMIRI, Banana Republic, Boden, Cheval Blanc, Dries Van Noten, Gabriela Hearst, Golden Age Hospitality, Highsnobiety, Hotel Chelsea, KITH, Louis Vuitton, Nordstrom, Thomas Keller Restaurant Group, Paco Rabanne, Pitti Uomo, Sant Ambroeus Hospitality Group, SSENSE, Sterling Ruby, Stone Island, Tamara Mellon, The Mark Hotel, Y-3

New client wins:

Adidas Basketball, Antler, Caviar Kaspia at The Mark, DOMREBEL, ESPRIT, Jaeger-LeCoultre, Jean’s, Lemme, LVMH Prize, ME + EM, Osulloc, Raf’s, Svenskt Tenn, Tracy Anderson, Union LA, Venus et Fleur

Describe an achievement of your agency in the past year that demonstrates your commitment to excellence and client satisfaction. 

“PR Consulting worked with Korea’s number-one skincare brand, Sulwhasoo, to implement an impactful 360 degree approach to relaunch the Sulwhasoo brand in the US market and to manage its partnership with The Metropolitan Museum of Art. As the brand had very little awareness in the US, PRC worked hand in hand with Sulwhasoo to create captivating content and programming, secure top-tier media coverage and VIP ambassadors to generate visibility for the brand ahead of the event. PRC oversaw and managed all event and content production, earned and paid media strategy, VIP/KOL seeding and event attendance, and all global and US press surrounding the brand, partnership and event. Key results included a full page feature in the New York Times Sunday Styles section and over 1B+ media impressions to date.”

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