The PR Net 100, 2023: Parasol

Parasol has been looking after luxury lifestyle and hospitality brands for two decades, with an NYC HQ and LA satellite office. The agency attracts distinguished clients, like recent win Le Royal Monceau Raffles – Paris, with their Parasol Advantage approach, bolstering brand awareness, revenue streams and business opportunities. Parasol saw multiple launches this year, including One&Only Portonovi – the ultra-luxury collection’s first outpost in Europe – and SIRO, Kerzner International’s new immersive lifestyle and fitness brand. The agency also saw the opening of four new Emmy Squared Pizza locations, not to mention leveraged social to elevate the cult-favorite restaurant into a lifestyle brand in its own right. 

Leadership team: 

Andrea Werbel, Founder + Managing Director

Sasa Nikolic, Vice President

Notable long-term clients:

One&Only Resorts (Global Ultra-Luxury Collection & Private Homes); Le Royal Monceau – Raffles Paris; Inn at Perry Cabin; Red Pebbles Hospitality (Collection of six restaurants in Nashville); Emmy Squared Pizza (22 locations across the US); METT Hotel & Beach Resort Bodrum + METT Hotel & Beach Resort Marbella

New client wins:

Le Royal Monceau – Raffles Paris; METT Hotel & Beach Resort Marbella; Red Pebbles Hospitality

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Through integrated brand marketing, Parasol focuses on consistency across our clients’ communication channels, creating an aligned and curated brand experience. With the ever changing and growing social media landscape, Parasol leverages brand aligned influencer relationships to drive brand engagement, build community, and communicate our clients’ brand pillars. Focusing on designing and executing strategic and meaningful brand marketing partnerships, Parasol prides itself on driving creative, forward thinking and innovative strategic alliances which enable our clients to reach new audiences while continuing to deepen existing relationships. Through this holistic approach, Parasol drives brand visibility, engagement, and reputation, providing our clients with a competitive edge in today's dynamic landscape.”

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