The PR Net 100, 2023: Nike Communications

Nike Communications has been backing prestige brands for almost 40 years, counting clients like Montblanc, Rosewood Hotels & Resorts and more for decades. In fact, having represented the Bacardi portfolio for over 15 years, Nike Communications saw a significant win recently: they were appointed global agency of record for BACARDÍ rum, taking charge of all global PR campaigns and strategic communications. This year, the agency also bolstered the McBride Sisters, founders of the largest Black- and women-founded wine company in America, to cement their leadership in the wine industry while also supporting their charitable initiatives benefiting women entrepreneurs. Staying at the forefront of the digital space, the agency has grown its in-house content production and digital services from project-based work to full-scale content-led campaigns. This expansion includes new offerings like set design, long-form narrative storytelling and strategic creative direction for digital clients like Leica and St-Germain. 

Leadership team: 

Nina Kaminer, President & Founder

Abby Vinyard O'Melia, EVP

Bernice Kwok-Gabel, Chief Creative Officer

Sara Helmig, SVP, Travel, Hospitality, Real Estate

Ross Matsubara, SVP, Spirits/Style Director

Felicia Kwong, VP, Spirits

Matthew Smith, VP, Wine, Home and Design

Kendall Trainer, VP, Travel, Hospitality, Real Estate

Gina Cannon & Brian Boye, VPs, Lifestyle

Cindy Plotts, Chief Talent and Culture Officer

Shaneeza Balgobin, CFO

Martinique Brown, Director of Diversity, Equity & Inclusion

Notable long-term clients:

Montblanc, Rosewood Hotels & Resorts, Bacardi Limited, P&G Prestige Men’s Grooming brands, Riedel

New client wins:

Bacardi Rum, UNIQLO, Eleven Madison Park, COTE Restaurant (Gracious Hospitality Group), The Vitamin Shoppe, Breitling, Penfolds, St-Germain Digital/Content

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“We are exploring how to utilize AI and large language models in our plans and work. Our key areas of focus in exploration are consumer insights, trend forecasting and social listening for our brands. We’re hoping to transform our communication plans to be more data driven with real- time insights. As we see AI expand in all aspects, we want to harness its power to improve our team’s work and take us to the next level.”

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