The PR Net 100, 2023: Murphy O'Brien, Inc.

Luxury lifestyle, travel and real estate brands have relied on Murphy O'Brien for nearly 35 years, and today the PR and digital agency counts clients of two decades-plus. For example, this year the team drove awareness of several new locations for longtime client Auberge Resorts Collection. In keeping up with the ever-evolving media landscape, the agency recently expanded their social media capabilities and influencer offering to include community management. The team has also prioritized partnerships, creative programming, and tastemaker activations, like the buzzed-about collaboration between fashion sourcing guru Gab Waller and The Peninsula Hotel, Beverly Hills (the agency represents the brand’s global portfolio). With the post-pandemic jump in travel demand, Murphy O'Brien bolstered their vacation rental client portfolio, which continues to thrive today. 

Leadership team: 

Karen Murphy O'Brien, Founder & CEO

Allyson Rener, President

Stacy Lewis, Executive Vice President

Jessica Rothschild, Executive Vice President

Greer Brody, Senior Vice President

Notable long-term clients:

The Peninsula Hotels global portfolio, Auberge Resorts Collection global portfolio, The Hermitage Hotel, Perry Lane Hotel, Ojai Valley Inn, Big Cedar Lodge, Mauna Kea Resort, Shutters On The Beach

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.

“We have expanded our social media capabilities and influencer offering, to include around-the-clock community management for clients, including a national, publicly traded restaurant brand. We have also vigorously expanded our vacation rental client portfolio as a direct response to demand coming out of the pandemic.” 

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