It’s been an exciting year of change and leveling up at MMGY Wagstaff, formerly Wagstaff Media + Marketing. The agency was acquired by MMGY Global, which bolstered their pool of resources, talent and capabilities for prestigious hospitality clients. As such, their social media team has recently curated a focused offering in the influencer marketing space; working alongside sister agencies in the MMGY Global ecosystem, the agency built a robust trade-focused database to allow a seamless sharing of relationships that has resulted in several high-tier influencer partnerships already. Another innovation this year: MMGY Wagstaff established a virtual press conference during the James Beard Foundation Awards, which allowed national media outlets like the Boston Globe, New York Times, and USA Today to have access to winners immediately.
Leadership team:
Mary Wagstaff, Founder
Jessica Rodriguez, Senior Vice President
Maite Conway-Ross, Senior Vice President
Nadia Al Amir, Managing Partner
Notable long-term clients:
James Beard Foundation, Baha Mar Rosewood, Baha Mar SLS, Baha Mar Grand Hyatt, Baha Mar South, Australian Tourism Commission, Tourism Western Australia, Business Iceland, Camphor, Scratch Restaurant Group Los Angeles, Eat Well Restaurant Group Chicago, Livanos Restaurant Group NYC, Park Hyatt Chicago, Noble House Hotels & Resorts, The Cape, a Thompson Resort, Wylder Wyndham, Alisal Guest Ranch & Resort, Commander's Palace, Goslings Rum, Champagne Henriot, Taylors, Fonseca & Croft Ports, Compass Box
New client wins:
Scandinavian Airlines, New Orleans & Company, Bonjour Quebec, ENIT (Italy), The Press Club Grill NYC, InKind, Nanuku Resort Fiji, Malliouhana Hotel & Resort, Turtle Bay Resort, Rancho de los Cabaellors, SLS Beverly Hills, Lizard Island, Silkie Irish Whiskey, Eataly
Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.
“In October 2022, Wagstaff Media & Marketing became part of the MMGY Global travel and hospitality marketing family. What this means is that we are now able to provide even more integration to our PR and marketing programs for our clients with a unique, international point of view. With more than 500 colleagues across our global offices, MMGY Wagstaff's expanded service offering now includes award-winning ad campaigns, media buying and custom market research, along with the most expansive and richest historical data in our industry, along with our proven public relations and social media programs.”
