The PR Net 100, 2023: Marino

It’s been a banner year for Marino, as the agency celebrates their 30th anniversary with new client wins across categories, standout campaigns and expanded creative services. Case in point: the team recently launched a multi-channel campaign for New York Edge, the largest provider of after-school and summer programs in NYC, and their public affairs practice led media and advocacy campaigns in support of the three most consequential rezonings in New York. Now, Marino is expanding its ESG (environmental, social and governance) work across various sectors including real estate and public affairs. Notably, the agency was chosen by Skanska for multiple regions and by Mativ to develop ESG reports, and is also collaborating with the Community Preservation Corporation on a multi-year initiative to promote clean energy in affordable housing in NYC. Marino's integrated approach has driven a significant increase in video and content creation this year, solidifying their Creative Studio with services like production, photography, recipe development and podcast production. This growth has enabled experiential events, TV commercials and even the launch of high-engagement TikTok channels for clients. 

Leadership team: 

Frank C. Marino, CEO

John F. Marino, President

Lee Silberstein, Partner

Cara Gentile, EVP

Robert Barletta, EVP

Elizabeth Latino, EVP

Notable long-term clients:

McDonald’s Tri-State, Skanska USA, JFKIAT (operator of Terminal 4 at JFK International Airport), Global Kids, Fratelli Beretta

New client wins:

Acore Capital, IvanHoe Cambridge, RXGlobal’s MIPIM NY, Fordham University Gabelli School of Business, Faneuil Hall Marketplace, De Nigris, Pasta Toscana, Fabbri 1905, Dutchie, AYR Wellness in the cannabis space.

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Marino is at the forefront of AI adoption for client presentations and training. We are preparing our clients' communications and marketing teams for the inevitable market shifts. Our team is proficient in AI prompt development, AI workflow processes, and future-proofing communications teams. This innovative approach allows us to stay ahead of the curve and provide our clients with cutting-edge solutions.”

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