The PR Net 100, 2023: Magrino

Magrino has coined 2023 as ‘The Launch Year,’ citing the bounce-back of multiple industries, and the business has plenty to show for it. The team has been busy managing high-profile openings (like the Tin Building by Jean-Georges and Omni Hotels & Resorts properties) while adjusting their service offerings to meet today’s client needs. Alongside their digital services, Magrino introduced 'The Collective,' a network of top experts and creatives to address specialized client needs, reinforcing their role as connectors in the industry for major events, campaigns and stories. The agency also doubled-down on data-driven decision-making this year, leveraging GWI Insights' global audience research (data from 2.7 billion digital consumers) to inform client strategies and business initiatives. Finally, Magrino’s staff of 60-plus PR pros stays in the know on the latest in culture and comms with ‘‘Pop to Pitch,” a team that meets weekly to discuss trending topics that are sent out company-wide to better inform timely pitches. 

Leadership team: 

Susan Magrino (Chairman & CEO), Allyn Magrino (President & CRO), Christine Juneau (CFO), Ariane Romano (EVP, Integrated Brand Services), Jee Park (Executive Vice President), and Chris Walters (Executive Vice President)

Notable long-term clients:

Martha Stewart, Sur La Table, Cuisinart, illy, Constellation Brands, Whispering Angel, Bank of America Private Bank, Omni Hotels & Resorts, The Ritz-Carlton New York, NoMad, Pernod Ricard: Malfy Gin & Monkey 47 Gin, Christie’s International Real Estate New York, Kips Bay Decorator Show House (New York, Palm Beach & Dallas), Sereno Hotels, The Ranch, Lotte NY Palace

New client wins:

Case-Mate, Wegmans Food Market, The Ritz-Carlton, Grand Cayman, Jerry Rice, Urban Cowboy, Baobab Collection, Royal Salute Fortnum & Mason, ModernHaus SoHo Hotel, Champlain Destination, Kohler Replacements, Ltd., The Venetian Resort Las Vegas, Highgate Peru Portfolio of Hotels, Highgate Portugal Portfolio of Hotels

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments. 

“Magrino is constantly working to expand our services to serve our clients with the ultimate 360- degree experience. Via new hires, new connections, and new initiatives, the agency strives to be the go-to expert for how and when to communicate across all mediums. Now more than ever, we understand the importance of integrating our offerings and have made a point to emphasize strategies that place social media and earned tactics on equal footing for our clients. At Magrino, PR and digital work seamlessly as complementary tools to tell our clients’ stories and we have seen great growth in our capabilities, from social channel management and paid social strategy, to content creation and production, to influencer marketing which has evolved from a “nice to have” to a “must have” for all communication campaigns and programming.”

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