The PR Net 100, 2023: M&C Saatchi

They might have hit record-breaking revenue and impressive new client wins this year, but M&C Saatchi Sport & Entertainment North America sees their people as their greatest success to date. As such, employees are well taken care of, with professional development opportunities as well as HR policies supporting mental health and wellness. For example, the agency recently introduced a new program where, once a year, each office can sponsor one employee for a 15-day excursion to work from a different office in their global network – including Johannesburg, Amsterdam, Berlin, London and Sydney. This year also brought on a new external partnership with BIPOC mentorship organization The Strategy Room, a mentorship program that helps young BIPOC and LGBTQIA individuals learn professional skills and broaden their networks; as part of the partnership, senior M&C leads host an ongoing workshop series that runs throughout the year spanning a variety of industry topics. To further strengthen their leadership position in the industry, the agency is developing two proprietary measurement tools designed to enhance their offering and uplevel their measurement on impact, working in tandem with data and analytics sister agency M&C Saatchi Fluency. 

Leadership team: 

Steph Lund, CEO

Andrea Nirsimloo, President & Partner

Paul Anastasiadis, President & Partner

Notable long-term clients:

William Grant & Sons, Anheuser Busch, Red Bull, Discord, Oakley (North America and global), Specialized, Blundstone, Adidas, Tinder, Unilever (Axe), NOBULL, Bower & Wilkins, Samsonite, The Coca-Cola Company

New client wins:

Jaguar, Land Rover Defender, Samsonite (influencer work)

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“We have extensively invested in building out the creative services at our agency over a number of years: recruiting a diverse collective of creative strategists to drive our ideation, evolving the role of consumer planning and creative strategy within the brief response process, to create ample opportunity to uncover and act upon compelling consumer/cultural insights, and then upweight our content production and design infrastructure to be able to bring those ideas to market. The result is a studio that has printed zines, directed films, designed experiences, shot lookbooks, created digital AR applications, and much more. However, our greatest achievement lies not in our approach or services, but in our impact. Our signature KPI we use to judge our work is simply “meaningful change” for our clients and greater culture. Thus, we measure success not just with numbers like hits and impressions, but 2500 lbs of donated clothing, 5,000 user-generated basketball courts, or 40 college graduates who are now debt-free, or a $460,000,000.00+ art sculpture that raised awareness for a collegiate cause within culture.”

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