The PR Net 100, 2023: Laura Davidson Public Relations

A prominent player in the field of travel and lifestyle PR, Laura Davidson Public Relations (LDPR) lists consistent growth, exciting new client wins and staff expansion as just some of the year’s achievements. Another signifier of the agency’s success is their 80% client retention rate, including organic growth from clients such as AMAN and Travel Portland. Key client moments over the past year include the buzzy opening of AMAN New York, re-launching Abercrombie & Kent’s Luxury Expedition Cruises and introducing French travel brand Huttopia to the US. In the past year, LDPR has made significant investments in expanding its digital capabilities, bringing on a seasoned Head of Social and Influencer Marketing and expanding organic and paid social offerings, along with an integrated influencer campaign capability. 

Leadership team: 

Laura Davidson, CEO & Founder 

Leslie Cohen, President & Owner

Notable long-term clients:

Abercrombie & Kent; Aman Resorts; The Resort at Paws Up, Montana; Chatham Bars Inn, Cape Cod; VisitScotland; Travel Portland, Oregon; Briggs & Riley Luggage; The Boca Raton, Florida; The Ritz-Carlton, Bachelor Gulch, Colorado; Tahiti Tourisme; The Moorings, Luxury Yacht Charters; Park Hyatt St. Kitts; Ritz Paris; The Charleston Place, South Carolina; One Aldwych, London

New client wins:

Discovery Portugal / Octant Hotels; The Aerial, British Virgin Islands; The Grand Hotel Excelsior Vittoria (Sorrento, Italy); Raffles Boston (open Summer 2023), Islamorada Resort Collection, Florida; Goldwynn Resort & Residences, The Bahamas; Sea Island, St. Simons Island, Georgia; The Ritz-Carlton, Half Moon Bay, California

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“In addition to expanding our digital capabilities, we have executed several successful creative programs ranging from trend surveys and sponsored content negotiations to partnership programs for our clients. Taking an integrated PR approach to include these elements is what drives success for clients. Trend and topical surveys: We have conducted surveys to uncover trend data to strongly position clients as a leader in niche spaces. This has allowed us to secure additional earned media through executive interviews and Q+As, and inclusion in industry trend stories in leading national outlets. In order to control the narrative and position our clients as industry leaders, we have worked with leading meetings & group media to target a niche audience of meeting planners and event organizers to create thoughtful, informative, and impactful branded content.” 


Contact The PR Net