The PR Net 100, 2023: KWT Global

KWT Global, part of Stagwell’s Doner Partners Network, ushered in a slew of new offerings to support clients across travel and hospitality, health and wellness, fashion and retail, financial and professional services and technology this year. For one, they developed an Executive Voice service, a proprietary process that helps business leaders define their own voice and POV. KWT also assembled a Creator Collective – a group of social-first creators with cost-effective video and photo rates – to offer timely and trend-driven social content for clients around the world. Two long-tenured KWT leaders are now overseeing two new Centers of Excellence: Dara Cothran is now spearheading the agency’s strategic approach to programming, and Jeremy Page is overseeing the creative side of KWT’s work, tone and tenor. These data-driven decisions underscore the agency’s dedication to analytics and forward-thinking tech, like PRophet, an AI-driven SaaS platform built for PR pros – and developed by the agency’s founder and chairman, Aaron Kwittken. 

Leadership team: 

Gabrielle Zucker, CEO

Aaron Kwittken, Founder & Chairman

Jessica Foster, COO

Seth Rockers, CFO

Dara Cothran, EVP, Global Strategy & Insights

Sarah Moloney, Managing Director, UK

Jeremy Page, EVP, Global Director of Creative

Dan Brady, EVP, Corporate

Notable long-term clients:

Four Seasons Hotels & Resorts, NetJets, IRONMAN, Tanger, Canada Goose, Laurel Road, Lovesac, Liquid I.V., Macy’s, Deloitte

New client wins:

L’Oreal, Redken, Sune (Qurate Retail Group), Technogym, Nobu Residences

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“KWT Global incorporates industry-leading tools and technologies to support and amplify our strategic efforts and measure business impact. A technology we leverage frequently across our consumer and corporate work is PRophet, an AI-driven SaaS platform built for PR professionals. Developed by KWT Global’s Founder and Chairman, Aaron Kwittken, PRophet leverages the power of generative and predictive AI to generate and customize pitches, press releases and social content, as well as target and pitch journalists. Using natural language processing and machine learning, PRophet assesses a reporter’s past coverage to predict interest in a topic or angle. In March 2023, PRophet launched Taylor, the communications industry’s first generative AI writing tool. Our users provide a short, 30-word prompt or upload a press release, and Taylor drafts a corresponding pitch in less than two minutes. The program allows customization for tone and topic, such as ‘friendly,’ ‘luxury’ or ‘professional.’ The same process can be used to create blog posts, articles, social media content and more. By leveraging PRophet and Taylor, we can eliminate the guesswork in pitching and achieve greater success in announcement coverage, as well as develop stronger relationships with reporters by delivering more relevant content on a more consistent basis.” 

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