The PR Net 100, 2023: Kucerak & Company

Kucerak + Company (K+Co) is a dynamic lifestyle agency specializing in traditional public relations, strategic imaging, and brand development, catering to both startups and major consumer brands. Recognizing the growing importance of affiliate and performance marketing for customer acquisition and revenue growth, the agency has shifted to prioritize these services for clients, working closely with brands to select the right affiliate platforms and meet performance goals. K+Co also began offering executive and founder media training, led by agency founder Lauren Kucerak, to equip leaders with essential media and communication skills. The year’s client milestones include the successful launch of DTC jewelry brand Jamie Turner Designs, as well as the addition of Bentonville Film Festival (BFF), an annual event led by actor Geena Davis that champions underrepresented voices in media and entertainment. 

Leadership team: 

Lauren Kucerak, Founder & President

Brittany Clarke, Head of Lifestyle

Notable long-term clients:

Steve Madden, HOBO Bags

New client wins:

Bentonville Film Festival, Jamie Turner, L'Écurie Paris, Givenchy, Gradito

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Our agency is consistently evolving both internally and for our clients in order to be successful and ahead of the ever-changing PR landscape. At K+Co, we don’t allow a small budget to stop us from yielding big results for our clients. Instead, we get creative. Along with media and influencer relations, we’ve harnessed the power of strategic partnerships, pop up events and collaborations that have enabled our clients to reach new consumers and drive growth that wouldn't have been possible without our work. For example, we brainstorm creative talent alignment for our clients that can be used to drive social media awareness but are buzzworthy enough to be profiled by top-tier media outlets. To maximize results from one campaign, we have mastered the art of hitting two birds with one stone.”

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