The PR Net 100, 2023: KLG PR

KLG PR specializes in the wine & spirits industry, supporting a referral-heavy roster of popular names and celeb-backed brands. To deliver results for these discerning labels, KLG PR developed a Digital Media + Influencer Relations team with a core mission of strengthening clients’ social media presence. Earned and paid social can be powerful on their own, but it’s when combined with the team’s public relations expertise, that it generates the results that high-profile clients come back for. This year, KLG PR grew Flecha Azul's following, managed a campaign for White Claw Vodka and coordinated an influencer campaign highlighting Glendalough Gin's new look – all reporting impressive metrics. KLG PR also established a new affiliate marketing division, an in-demand service that recently supported sustained media coverage for Via Carota Craft Cocktails post-launch. 

Leadership team: 

Kate Laufer Gorenstein, President 

Tina Carletto, Vice President 

Vicki Loo, Senior Account Director 

Madeleine Andrews, Account Director 

Gabriela Marchand, Account Director

Notable long-term clients:

Avaline (by Cameron Diaz and Katherine Power), Brown-Forman (Woodford Reserve, Sonoma- Cutrer, The Glendronach, Benriach), Dos Hombres Mezcal (Bryan Cranston & Aaron Paul), De Soi (Katy Perry), Flecha Azul Tequila (Mark Wahlberg, Abe Ancer, Aron Marquez), Mark Anthony Brands (Glendalough, White Claw Vodka), Proximo (Proper No. Twelve by Conor McGregor and Kraken Rum), Officina 1397 (Via Carota Craft Cocktails and I Sodi Restaurant by Jody Williams and Rita Sodi), Spirit of Gallo (Fisher’s Island Lemonade)

New client wins:

Dassai Sake, De Soi, Donnafugata Wine, Drink Horton by Krista Horton, Dulce Vida Tequila, Empress 1908 Gin, Filthy Foods, Flecha Azul Tequila, Fraser + Thompson, I Sodi Restaurant, Kraken Rum, Oskar Blues Brewery, Via Carota, White Claw

Describe the top three achievements of your agency in the past year that demonstrate your commitment to excellence and client satisfaction.

“The joy of a job well done is best experienced through the referral of our work to new prospective clients. We’ve seen our commitment to excellence and client satisfaction reflected through these referrals, both within and outside of the existing brand families that retain our services.”

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