The PR Net 100, 2023: Jennifer Bett Communications

Jennifer Bett Communications (JBC) champions mission-oriented brands and their founders, becoming client partners through their boutique agency structure. This year saw JBC continue to bolster and create buzz around women- and BIPOC-led brands; roughly 80% of their roster is founded, owned and/or operated by individuals who identify as women. While JBC flexes their industry know-how to support big names clients across fashion, beauty, health, F&B, technology and social impact, they also find creative ways to use their prowess for the greater good. Most recently, JBC launched its “Project X” division, comprising senior JBC team members focused on elevating early-stage businesses driving change in their respective industries. 

Leadership team: 

Jennifer Bett Meyer, President & Founder 

Melissa Duren Conner, Partner & Managing Director

Libbey Baumgarten, EVP & Head of Growth 

Ilana Rubin Dvir, SVP & Head of Strategy

Notable long-term clients:

Fashionphile, Grove Collaborative, I Am A Voter, Nuuly, Parachute, Recess, Stix, The Folklore, The Honey Pot Company, The Skimm, Wondermind, Zola

New client wins:

Headly & Bennett, Mansur Gavriel, Sage + Sound, Petite Plume, Olipop

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.

“To further expand on the agency’s commitment to DEI services, JBC has appointed a current team member to the position of DEI Consultant. This position oversees everything from internal hiring to external language through a DEI lens to better support team members in their work, as much as in their personal lives. The team’s internal Content division works closely with JBC’s aforementioned DEI Consultant, alongside the corresponding DEI Committee, to share tools and resources with the JBC community through various programming and storytelling channels, consistently activating around evergreen issues and timely social causes. In addition to actively researching, identifying, and disseminating essential tools, Meyer and Conner implement regular, bi-annuaal DEI training for the team. Recent workshops have included a seminar on unconscious bias hosted by executive coach Brooks E. Scott, as well as a workshop on gender identity and inclusive language in media and marketing. This ensures that both JBC and agency clientele alike are using appropriate language in all communications efforts.”

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