The PR Net 100, 2023: J/PR

J/PR looks after some of the biggest global names in travel, hospitality, consumer lifestyle, real estate and wellbeing – with more on the horizon. In the past year, J/PR notably expanded its client roster and core practice areas. A few highlights: the agency signed their first country client (Panama Tourism), brought on new luxury development and real estate portfolio clients, launched a spirits practice and their UK office alone expanded its client base by 33%. To keep up with new client needs, the agency also expanded their services; J/PR introduced a suite of dedicated video and photography content creation, and has a dedicated team integrating affiliate marketing for clients, including those in the travel and hospitality spaces, where the practice is nascent. As part of their DEI efforts, J/PR recently joined the San Diego Tourism Authority Tourism Accelerator program, which is committed to promoting and growing diversity among businesses throughout the city. 

Leadership team: 

Jamie Lynn O’Grady, Founding Partner, San Diego

Sarah Evans, Partner, New York City

Ali Lundberg, President, San Diego

Suzanne Brose, Executive Vice President, San Diego

Marrissa Mallory, Senior Vice President, San Diego

Kristin Moller, Senior Vice President, Toronto

Tanya Scalisi, Senior Vice President, New York City

Chelsey Kirby, Senior Vice President, New York City

Heidi Baldwin Doak, Senior Vice President, Nashville

Emma Hartland-Mahon, Senior Managing Director, London

Sarah Richards, Managing Director, London

Notable long-term clients:

Hilton Luxury Brands, Virgin Limited Edition, Shangri-La Hotels & Resorts, Andronis Exclusive, Grand Hotel Tremezzo, JOALI + JOALI Being, Pendry Hotels & Resorts, Banyan Tree Group, Beaverbrook, The Set Collection, Dorchester Collection, Relais & Châteaux (North America, UK & LATAM), Enchantment Group, Hawaiian Airlines, Under Canvas, ULUM, Panama Tourism, Utah Office of Tourism, Vail Hospitality, Iconic Luxury Hotels, Twin Farms, Four Seasons Lanai, Hotel del Coronado, Adare Manor, Chablé Hotels, Zannier Hotels Worldwide, Iconic Luxury Hotels (UK), The Signet Collection (UK)

New client wins:

21C Museum Hotel Chicago, Avocet Hospitality, Banyan Tree Group, Beaverbrook, Conrad Los Angeles, Courser, Durango Casino & Resort, Farncombe Estate, Four Seasons Hotel des Bergues Geneva, Four Seasons Nashville, Four Seasons Resort Sharm El Sheikh, Hai Hospitality (Uchi, Uchiko, Uchibā and LORO), Hilton Santa Monica, Hotel Dames des Arts, Hotel des Grands Voyageurs, Hotel Washington, Kempa Collection, Kimpton Grand Roatan Resort, Laguna Cliffs Marriott, Mariani, Nikki Beach Porto Heli, Oceana Hotel Santa Monica, Olukai, Panama Tourism Paradisaea, Dodo Bird Donuts, Reid Creek Lodge, Relais & Châteaux (Addition of UK PR), ResortPass, ROMEO Hotel Naples & Rome, SHAWOOD & Woodside Homes, Bonnet Creek & Waldorf Astoria Orlando, Signia by Hilton San Jose, Smyth Tribeca, Southworth Development, Stay Healdsburg, Sunseeker Resort, Surfrider Malibu, Tequila Komos, Dorchester Collection, The Beverly Hills Hotel - Los Angeles, Hotel Bel-Air - Los Angeles, Hôtel Plaza Athénée - Paris, Le Meurice - Paris, The Dorchester - London, 45 Park Lane - London, Coworth Park - London, Hotel Eden - Rome, Hotel Principe di Savoia - Milan, The Lana - Dubai (opening q4, 2023), The Genevieve, The Reform Club, The Santa Maria Hotel & Golf Resort, The Set Collection, Hotel Lutetia - Paris, Hotel Cafe Royal - London, Conservatorium - Amsterdam, The Steward, Thornburgh Resort, Troubadour Golf & Field Club, Velvaere, Waldorf Astoria Maldives (UK Representation Addition), Westdrift, autograph collection, Wolfie’s Carousel Bar

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“J/PR does not adhere to a traditional agency leadership structure. While J/PR’s co-founders and executive committee absolutely serve as sounding boards for the direction of the agency, as well as J/PR’s signature approach, the agency itself is committee-led. J/PR has remained committed to the creation of committees and roles focused on what we consider to be the most vital components of the agency’s 18+ years of industry success and continued growth. From the Media Relations Committee, to the People and Culture Committee, to the Diversity, Equity and Inclusion Committee, J/PR has put the future of the agency directly in the hands of its talented and passionate team members.”

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