The PR Net 100, 2023: H&S

H&S has been a PR mainstay since it launched in 1987, and over the years has expanded from repping luxury, spirits and entertainment brands to include travel and hospitality, food and beverage, beauty, fashion, technology and purpose clients as well. Over the past year, H&S has garnered high-profile client wins including their first cannabis brand, orchestrated bookable stays at Sarah Jessica Parker’s house in the Hamptons and launched the first-ever Super Bowl commercial for Remy Martin, featuring Serena Williams. The team has grown alongside their roster, with talent supporting all departments including H&S’ experiential arm, StudioHS. The agency continues to evolve to secure its longevity in the industry, focusing on DEI (senior leadership diversity is at 72%) and adopting tech tools like AI to boost efficiency. 

Leadership team: 

Elizabeth Harrison - CEO & Co-Founder

Veronica Rodriguez - Chief Brand Officer

Herb Gonzalez - Director of Finance

Anina Bose - Vice President, Account Operations

Hans Tranberg - Vice President, Creative Strategy

Jessica Chong - Vice President, Brand Engagement

Stefanie Samarripa - Vice President, Travel & Hospitality

Notable long-term clients:, Wilson Sporting Goods, Samsonite, KILIAN Paris, Arizona Biltmore, a Waldorf Astoria Resort, Grand Wailea, a Waldorf Astoria Resort Cierto Tequila

New client wins:

Dickies, Gotham

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.

“Over the past year, we’ve cultivated and incorporated leading-edge experiential approaches  into our large-scale activations, from celebrity-driven experience such as a once-in-a-lifetime stay at Sarah Jessica Parker’s house in the Hamptons, to a curated winter wonderland stay with the help of the holiday queen herself, Mariah Carey, to tapping into cultural moments like a bookable stay at Graceland to celebrate the launch of the ELVIS film. These are stays that consumers couldn’t get anywhere else, which is something that H&S is always trying to create - experiences and ideas that are uniquely their own.”

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