The PR Net 100, 2023: FITZ & CO

For nearly 30 years, FITZ & CO has been a leading force in the arts and culture industry, collaborating with global clients in areas like architecture, design, luxury, real estate, and technology. Over the last 12 months, FITZ & CO has continued to expand its footprint in Asia led by Vice President Yun Lee, who was born and raised in Seoul and is bilingual in Korean and English. FITZ is growing with multidimensional talent to support client needs, recently onboarding Katherine Harding as Assistant Director for her expertise in integrated marketing, inclusive of social and digital-only scopes, and Sarah St. Amand, Senior Account Executive, who joins the team with close-knit media relationships in the U.K. market. FITZ also recently expanded its digital team with the hiring of Bella Clemente, whose experience in blockchain further enables FITZ to keep its finger on the pulse of the ever-changing crypto space.

Leadership team: 

Sara Fitzmaurice, CEO & Founder

Yun Lee, Vice President

Laura Schwarz, Director

Notable long-term clients:

Art Basel BMW Group Culture Faena Art Fondation Beyeler Guild Hall of East Hampton Museum of Sex Storm King Art Center Tulsa Artist Fellowship Xavier Hufkens

New client wins:

Art Collaboration Kyoto Dialectic AG Johyun Gallery’s Korea Week exhibition at Rockefeller Center KAMS (Korea Arts Management Service) Norton Museum of Art Rhode Island School of Design (RISD) Sotheby’s Southampton Arts Center The Stuart Collection at University of California San Diego

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

"For nearly 30 years, FITZ & CO has been at the forefront of arts and culture—and its intersection with architecture, design, luxury, real estate and technology—developing and implementing integrated, holistic strategies and campaigns for its premier clients around the world. Our team of passionate, global experts—based in New York, Los Angeles and London— have developed bespoke brand strategies for more than 200 international galleries, museums and luxury brands engaged in the arts. As the landscape is constantly evolving, we strive to remain at the forefront of our field, utilizing a cross-disciplinary approach, which allows us to be as thoughtful and dynamic as our clients are, and to provide them with solutions and opportunities to successfully engage with their target audiences through multiple platforms."




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