The PR Net 100, 2023: Factory PR

Factory PR has continuously evolved from its PR roots to become a full-service firm over the past two decades, staying fluid to match today’s – and future – trends. This year showcases the team’s agility and out-of-the-box thinking: in the past 12 months, Factory has expanded multiple programs and launched new initiatives to support clients of all categories. One instance is the creation of their official talent division, representing influencers and celebrities alike. The agency’s digital division also evolved in recent months, and now includes paid social management, affiliate marketing and more in-depth content creation abilities for platforms like Instagram and TikTok. Known for their expertise in thought leadership, Factory has built out their executive comms practice, and now offers services like in-house media training and crisis communications management. The agency has stayed true to its start as a fashion firm; a partnership of note this year was the Hyundai Re:Style and Jeremy Scott collection, which debuted at Seoul Fashion Week just after Scott stepped down from his position as Creative Director of Moschino.

Leadership team:

Mark Silver, Co-Founder & CEO

Rose Swarbrick, Managing Partner 

Jeff Woodward, COO

Stacy Roman, VP of Fashion

Liz Hill, VP of Beauty & Wellness

Eef Vicca, VP of Tech, Innovation, & Design

Notable long-term clients:

ASOS, IKEA, Luxottica (Ray-Ban, Persol, etc.), Smiley, Michelle Pfieffer’s Henry Rose, Parlux Fragrances, Not Your Mother’s Haircare, Metaphysic, Rebag, Rebecca Vallance, REPREVE, Ourself Skincare, Tally Health

New client wins:

Catch Payments, LØCI, Parlux Fragrances, Charles Harbison, Superplastic, Studio X, Fast Growing Trees, Celularity

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“We pride ourselves on the fact that we have all become master messengers when it comes to disseminating client information to press and making it understandable and easily digestible. Our teams are experts at taking brand messaging and distilling it into media and influencer-facing documents and messaging. The renewed focus on learning our industries from the inside out (beyond what is expected from PR) has proved worthy as we have noticed an uptick in press placements, partnership opportunities, and overall client satisfaction since this became a focus area for us. Our clients particularly appreciate our focus on education, and oftentimes we are even teaching them about certain ins-and-outs of their industries!”


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