The PR Net 100, 2023: DADA Goldberg

DADA Goldberg is an agency that champions visionary design, supporting a roster of designers, architects, artists, developers, media and furniture brands. Through timely collaborations and creative partnerships, DADA Goldberg builds bridges between brands and culture – as evidenced by client Jenni Kayne’s recent recognition as one of Fast Company’s Most Innovative Companies and WWD’s Best Performing Retailer for experiential brand property, The Ranch. This year, DADA Goldberg sharpened their media expertise from the inside, signing CULTURED Magazine as a client. The agency also recently expanded into the technology industry with Cosmos, the Pinterest-alternative for creatives, as well as the gallery space, with its representation of Galerie Was by interior designer Lauren Piscione and Radnor by Susan Clark. DADA Goldberg’s digital division, DADA Digital, spearheaded the relaunch of Harper’s BAZAAR’s e-commerce vertical ShopBazaar on Instagram and TikTok.

Leadership team: 

Defne Aydintasbas, Co-Founder

Rebecca Goldberg, Co-Founder

Notable long-term clients:

Athena Calderone, The Brooklyn Tower by JDS, Colin King, Jenni Kayne

New client wins:

CULTURED Magazine, Jeremiah Brent, Brigette Romanek, Harper’s BAZAAR’s ShopBazaar, Carl Hansen

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“DADA Goldberg understands the value of leveraging personalities in media and creating cultural moments, such as events and launches, that allow the editorial set to fall for the subject. Our consultancy goes beyond public relations and we foster relationships with brands for our clients that evolve into thoughtful partnerships. These include Colin King’s partnerships with B&B Italia, 1stdibs and The Expert. On the digital side, the agency is single-handedly leveling up the standard at which its real estate clients, like JDS Development Group, OFFICIAL Partners, and The Brooklyn Home Company, brand their social media presences. With artful content franchises and bespoke template programs designed specifically for Instagram, the digital team has spearheaded a new category of real estate marketing that elevates clients’ digital presences holistically.”

Contact The PR Net