The PR Net 100, 2023: Crowe PR

Eight years in, the Crowe PR team has quickly established themselves as experts in supporting mid- to large-sized consumer goods, hospitality, healthcare and technology brands, and specializing in health and wellness, outdoor and sustainable brands. With a sharp focus on reputation management and generating strong ROI for clients, the agency’s operations are rooted in purpose-driven values of authenticity and radical transparency. As a result, this year saw Crowe PR significantly increase its national footprint, expand its social and digital healthcare offering and double its team of PR, social media and integrated marketing professionals. The company has also grown its roster by 150%, signing several Fortune 500 brands, public companies and healthcare companies. Most recently, the agency added dedicated paid social and affiliate marketing divisions as it continues to move towards an integrated model, ensuring customer success amidst a dynamic marketing environment. In turn, Crowe PR doubled their organic and paid social media department, with a key focus on health and wellness brands, to meet increased demand for such services.

Leadership team: 

Anna Crowe, Founder & CEO

Natalia Barclay, Senior Director of Integrated PR & Marketing

Chelsea Curran, Group Director, Hospitality

Haley Walker, Director of Integrated Marketing

Joanne Stanway, Group Director, Healthcare + Technology

Suzanna Tran, Director of Social and Digital Marketing

Notable long-term clients:

Skrewball Peanut Butter Whiskey, DermTech, Sanuk, Jamba Juice, DocGo, STM Goods, Fresh Clean Tees, Liberty Station, Valor Hospitality Partners, Everyday California, Kimpton Hotels 

New client wins:

Sonendo, Integrum, Suntide, Vizer, Greater Than Tech, Caldwell Companies, The Eliza Jane, Lopesan Costa Bavaro Resort & Spa, Prince Street Pizza, Crystal Head Vodka

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“CEO and Founder Anna Crowe restructured Crowe PR away from the traditional agency model to include a designated media relations department to ensure the maintenance of strong media relationships and trend forecasting, ultimately ensuring that clients are receiving impactful media placements amidst a dynamic media environment. Crowe PR has also started offering more robust thought leadership programs, including podcast opportunities and content creation, in the past two years to further elevate our clients’ reputations as experts in their fields compared to their competition.”

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