The PR Net 100, 2023: CMM

The CMM team supports beauty and lifestyle clients across full service PR and influencer marketing via their New York City HQ and Los Angeles satellite office. After the passing of the agency’s founder Stacey Miyamoto last year, four women stepped up to proudly lead CMM – armed with the business savvy and entrepreneurial spirit of their mentor. Today, the agency proudly reveals a roster of clients that have been with the agency for up to 18 years, counting names like La Roche Posay and OPI. This year, CMM launched their Influencer Marketing team to further support long-standing clients and new names alike. Combined with their PR and marketing strengths, the team has been able to execute 360 ideas like creating awareness and buzz with both press and influencers and ultimately expand the reach of their clients campaigns. 

Leadership team: 

Corinne Pipitone, Chief Creative Officer/EVP

Carolyn Marquez, General Manager

Carolanne Coviello, Senior Vice President, Public Relations + Influencer Marketing

Jennifer Keel, Senior Vice President, Philanthropy

Notable long-term clients:

La Roche Posay, Haus Labs by Lady Gaga, OLEHENRIKSEN, Dial, OPI, LolaVie, European Wax Center, Biologique, Recherche

New client wins:


Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“We look at ourselves as an extension of our brands’ already existing marketing and branding teams; not just an agency. Our work, dedicated teams, client longevity and caliber all speak for themselves. As an all beauty and lifestyle agency, CMM serves as a resource to the industry. We are a destination where professionals can get everything they need on the latest and greatest in beauty. We represent some of the most prestigious and respected brands inclusive of A-list celebrity brands from Lady Gaga to Jennifer Aniston and KENDO to top mass market brands such as Goody, EOS and even stores such as European Wax Centers on both a national and international level.”

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