The PR Net 100, 2023: CJC Insights, LLC

This year marks a major milestone for CJC Insights, as the team celebrates five years in business with year-over-year client growth. Since its launch, the agency has focused on giving brands led by underrepresented founders more share of voice in the media, and the DEI consulting practice has seen a surge in business as the team aims to build inclusive cultures through both internal (employee) and external (media) communications. Most recently, CJC Insights quietly launched a studio model for clients, where the team invests in and scales emerging businesses that serve underrepresented and marginalized communities. There’s a theme to the agency’s new efforts and top achievements this year: their ability to launch groundbreaking startups, as evidenced by the historic milestones longtime clients like Esusu, Luminary and IFundWomen hit. Over the past year, CJC Insights also created a number of bespoke and transformative in-person client events; in 2022, they worked with digitalundivided to launch an investor series called InvestHer with stops in New Orleans at Essence Festival and Martha’s Vineyard, uniting influencers, investors and founders to have honest conversations about the industry. 

Leadership team: 

Chanel Cathey, Founder

Notable long-term clients:

Fairview Capital, Esusu, digitalundivided, IFundWomen, Luminary

New client wins:

Teton Trust, Fairview Capital, and a few venture capital firms

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients:

“Our agency is making a mark, especially in the venture capital and startup ecosystem. Working with clients like Esusu and Fairview Capital, CJC Insights is committed to bringing more diverse perspectives and leaders to the forefront. CJC Insights started with a passionate mission and commitment to help drive equity in the entrepreneurial ecosystem – helping emerging brands and startups led by diverse founders to raise money, grow revenues, scale, and innovate with an assist from game-changing communications, narrative development, and press. We also have a knack for driving attention to data and research through press coverage. From the Project Diane report with digitalundivided to Fairview’s Market Review, we are amplifying the data and storytelling needed to drive change and accountability. You can’t change what you don’t measure, and we use data to inform and hopefully drive measurable change.”

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