The PR Net 100, 2023: Carfrae Consulting

Carfrae Consulting established a reputation for excellence through their bespoke approach of building brands a customized blueprint for future success. This tailored methodology landed clients a few monumental moments over the past year, including the launch of Dr. Barbara Sturm on Amazon Luxury Stores – which was amplified by VIP and media events co-hosted by Kate Hudson, Katie Holmes and Amazon’s Sally Singer –  plus an exclusive skincare partnership with the CFDA Fashion Awards. The agency also furthered their global client reach with the opening of ZIMMERMANN Madrid and RH England. Carfrae Consulting remains on the pulse of the latest trends not only in fashion and lifestyle, but also in tech; the team is currently exploring the value that advancements of AI – like in the creation of event-concept renderings – could bring to clients. 

Leadership team: 

Malcolm Carfrae, Founder

Notable long-term clients:

Dr. Barbara Sturm, Perfect Moment, RH, The Colony Hotel, Wölffer Estate, ZIMMERMANN

New client wins:


Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“At Carfrae Consulting, we are pushing the boundaries of PR and communications by elevating every touchpoint of the client and industry-facing experience. Whether it be a proposal deck, a face chart, a post-event report, an invitation or a confirmation email, we take an extremely personal and human approach to everything we do. Similarly, we custom design all client materials respectively as opposed to an agency standard which all clients receive. This way, each client receives bespoke, elevated, thoughtfully presented materials and further reinforces our way of operating as if we are their very own in-house communications team. Additionally, we are excited to be exploring the advancements of AI, for example, in the creation of event-concept renderings.” 

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