The PR Net 100, 2023: CAMRON

The CAMRON team is dialed into all things design, with leadership in London, New York and Milan and offices all over the world. The agency supports high-profile brand clients not only in the way they present themselves, but also in the way consumers experience them. For example, CAMRON recently introduced integrated brand development as a new service within its comms business. Working collaboratively with client partners, the team ensures that brands are distinctive, memorable and ownable – whether launching a new brand, repositioning an existing product or service in a crowded category, or organizing a brand portfolio. The agency’s The Power of Design™ platform further underscores their dedication to design and the players that are impacting culture; their annual report quickly became the authority on design trends and intel, and the team has begun bringing those insights to life through in-person events, like during Milan Design Week. Another forward-thinking initiative: this year, Camron partnered with innovator, product designer and fuseproject founder Yves Behar on the launch of fusedigital, the first international bureau for fuseproject, a practice virtually synonymous with Silicon Valley. 

Leadership team: 

Camron is led by a group of Managing Partners who sit across its offices in London, New York and Milan. The North American business is helmed by Max Tobias (Senior Managing Partner, International), Jay Shadwick (Managing Partner, International), and Kimberly Flaster (Managing Partner, New York.)

Notable long-term clients:

MillerKnoll, 1stDibs, Kelly Wearstler, The Business of Fashion, Artemide, MUJI, DesignMiami/, Olson Kundig

New client wins:

LIBERTY, Marimekko, Trahan Architects, OMET, McKinley Studios, Kerzner

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“The Power of Design™ is Camron’s own platform that celebrates the forces, people and brands that create impact using design in innovative ways to shape culture today and tomorrow. Following an inaugural report in 2021, Power of Design continues to provide insights, intelligence and inspiration on how design impacts future communications and brands. The Power of Design hosted an event during Milan Design Week which discussed the ongoing role of ‘Design Fairs’ in shaping culture and commerce and is looking to host another event in Q4 of 2023.”

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