The PR Net 100, 2023: BPCM

BPCM has long worked with some of the world’s most iconic brands, from fashion and beauty to hospitality, travel and wine and spirits. The team is notably recognized for its leadership in sustainability, and this year continued to advise clients on sustainable practices while creating eco-conscious business opportunities. In that vein, BPCM recently expanded their services into the mobility and automotive sector with Volkswagen as a new client – a brand in perfect alignment with the agency’s commitment to sustainability and corporate purpose. BPCM's expertise lies in their understanding of consumer behavior, and it’s this data and forecasting that ultimately shapes their strategies. As a result, they successfully integrated Dom Pérignon into the 2023 Met Gala, connecting with cultural moments and hosting exclusive events. BPCM also played a pivotal role in architecting Glossier's narrative for their Sephora launch and Soho flagship.

Leadership team: 

Vanessa von Bismarck, Co-Founding Partner

Carrie Ellen Phillips, Co-Founding Partner

Ali Taekman, Partner

Julian Vogel, Partner

Notable long-term clients:

Alexandre Vauthier, Amazon, & Other Stories, Bobbi Brown Cosmetics, Burton, CeraVe, Colgate (Sustainability), Depop, Dom Pérignon, Hennessy, Hermès Beauty & Fragrance & Watches, Kering Eyewear, MycoWorks, Nordstrom Beauty, Oribe, RéVive, Tata Harper Skincare, Virgin Hotels

New client wins:

Volkswagen, Glossier, Estée Lauder’s The Breast Cancer Campaign, Pandora, Zacapa Rum

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“We drive increased brand equity for our clients thanks to our understanding of the interplay between consumer perceptions, corporate advancement, and risk management. Each facet complements and strengthens the other. BPCM is most valuable to its clients when we can shape and message what is communicated within all three. Our point of difference is our team’s ability to connect the dots between corporate and consumer communications, working holistically and seamlessly across titles to maximize news. This approach ensures business is in harmony with product and news serves to amplify the narrative. And so while the landscape of communications is ever evolving as are the communications channels by which we reach audiences, what stays the same and we have never strayed from is our devotion to that very audience. We follow them and their pursuits which is why we’ve always managed to stay in step with every market shift as it happens.”

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