BOLD PR has specialized in beauty since its launch, making it a dream agency for both established and niche brands seeking a team of devoted experts. As such, their roster counts long standing relationships like ST TROPEZ with premium brands as well as a curated list of newer innovators like Pat McGrath Labs and Fenty Beauty. This year saw many successes, including Lancôme’s achievement as the #1 Overall Luxury TPV ranking by Cision for 2022 – an accolade won just after BOLD’s first year with the brand. BOLD has also mastered moving the needle through sometimes unlikely brand-talent matchups; this year, they worked with Maison Margiela Fragrances to engage renowned interior designers Kelly Wearstler, Athena Calderone and Jeremiah Brent. The team also broke boundaries through strategic alignments for Armani Beauty’s GEN A, a group of emerging actors and actresses including Maude Apatow and Lukas Gage, and the NBA Squad, featuring pro basketball players like Tyler Herro and Jordan Clarkson. While BOLD excels at creating buzzy moments and campaigns, the team prides itself on knowing when to go back to basics; sometimes, that intimate influencer dinner is what really builds brand relationships.
Jodi Balkan, President
Notable long-term clients:
Lancome, Armani Beauty, Pat McGrath Labs, Fenty Beauty, Maison Margiela Fragrances, Viktor & Rolf Fragrances, Valentino Beauty, Prada Beauty, Ralph Lauren Fragrances, OGX, Neutrogena Hair, Aveeno Hair, Biossance, ST Tropez, Tweezerman, GHD, Nest New York
New client wins:
Rogaine, Anastasia Beverly Hills
Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.
“PR agencies need to lead digitally, react quickly, better utilize resources, and offer integrated services as budgets tighten and objectives overlap across brand functions. And while our foundation is rooted in specialization, both in the category (beauty) and the discipline (PR), BOLD’s services offerings continue to evolve and flex along with the media landscape and our clients’ needs, but only within the PR/comms space.”