The PR Net 100, 2023: Berlin Rosen

There’s no shortage of news from BerlinRosen this year, thanks to headline-making acquisitions, international expansion and timely new offerings. In the past year, BerlinRosen acquired five industry-leading firms – Inkhouse, Derris, Glen Echo Group, M18 and Onward – diversifying client services across a range of industries including tech, health, real estate, fashion, food and more. Through the new partnership with Glen Echo Group, BerlinRosen expanded outside of the US via a joint European office in Amsterdam. Throughout the year, BerlinRosen also grew its Gaming, Digital Entertainment and Lifestyle practice, building out its internal team as well as its roster of gaming, consumer tech, blockchain and lifestyle tech clients. Known for their stand-out social impact work, the agency also launched two important service offerings this year: a Cultural Competency division offering discrete, high-level counsel to organizations seeking to convey their values and impact, and DEI consulting with Onward, which helps sustainably transform organizational culture. 

Leadership team: 

Valerie Berlin, Principal & Co-Founder

Jonathan Rosen, Principal & Co-Founder

Andy McDonald, Principal

David Levine, COO

Lynsey Kryzwick, Managing Director

Dan Levitan, Managing Director

Thaly Germain, Managing Director

Stephanie Mueller, Managing Director

Jeremy Soffin, Managing Director

Notable long-term clients:

Samsung, Color Of Change, UNICEF, Singapore Airlines, Bloomberg Media, Cornell Tech, Lincoln Center, Wikimedia, Northwell Health, CoStar Group, Thompson Hotel, MacArthur Foundation, VH1 Save the Music, GLAAD, Equality Federation, Planned Parenthood

New client wins:

Marriott, Bermuda Tourism, ACLU, Americares, YMCA of Greater New York, Black Girls Code, Mejuri, ACLU, Open Society Foundations, Sonder, Phi Beta Kappa Society, Dartmouth, the International African American Museum

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“With an extensive, growing network of highly-specialized partner agencies cutting across M18, Inkhouse, Derris, Glen Echo Group and Onward, we’re able to assemble teams with the most complementary skill sets for each client. By leveraging the collective expertise and diverse perspectives within our robust network, we consistently deliver comprehensive and tailored solutions that drive tangible results. In our commitment to enhance our client offerings, we recently opened our new office in Amsterdam. This expansion allows us to tap into a dynamic and thriving market in Europe, bringing our expertise and services to a broader range of clients, especially organizations looking to retain EU policy support. With our presence in multiple strategic locations, we have the ability to offer localized insights and cater to the unique requirements of diverse markets.”

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