The PR Net 100, 2023: Becca

Known for their work with distinguished names across food, beverage and hospitality, Becca’s team of specialists delivers multi-channel campaigns via their New York and Los Angeles offices. From shining a light on brand founders to helping established and emerging restaurants garner glowing reviews, the team delivers: this year, Casa Dragones’ CEO and co-founder Bertha González Nieves was profiled in top-tier publications, chef JP Park’s NARO flourished and garnered him a JBF award and SoCal restaurant Addison became the first three-star Michelin restaurant in the region. Over the last year, Becca also expanded the team’s event production scope to include creative ideation as well as day-to-day management and execution of large-scale events for prestigious names like Le Bernardin, Roman and Williams and Louis XIII. 

Leadership team: 

Becca Parrish, Owner

Helen Medvedovsky, COO

Elise Merghart, Senior Vice President

Clara Kim, Executive Creative Director

Notable long-term clients:

Eric Ripert + Le Bernardin; Mashama Bailey + The Grey in Savannah GA; Casa Dragones Tequila; Rockefeller Center + Tishman Speyer; Ralph Lauren (The Polo Bar, Ralph’s Coffee); Roman and Williams Guild and La Mercerie; ChowNow; Ten To One Rum; Vicki Freeman + The Bowery Group; Addison in San Diego, CA, Flour + Water Hospitality Group

New client wins:

Ellia & JP Park (Atomix, Atoboy, NARO); Fontainebleau Las Vegas; JJ Martin & La DoubleJ; Raffles in Boston; Saltie Girl in LA; Twelve in Portland, ME; Ashes & Diamonds winery in Napa; Blue Apple Beach in Cartagena

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Our 360-approach to PR and communications means that we’re always exploring new ways to maximize impact for our clients. In the last year, we’ve seen AI explode onto the scene; incorporating new technologies such as ChatGPT into our research and strategy has opened the door to new creative channels as well as efficiencies for our team, so that we can continue to focus our efforts not only on our clients but on expanding our expertise and capabilities.” 

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