The PR Net 100, 2023: Battalion

Battalion’s seasoned team supports clients across the luxury industry, from global powerhouses and storied not-for-profits to artisan brands and emerging designers. As the boutique agency’s philanthropic client portfolio has grown, so have their offerings; Battalion expanded its services beyond press management for gala events to now include sponsorships, strategic brand partnerships, talent engagement and more. Further honing their holistic, 360-degree approach, leadership created a brand development consultancy to help entrepreneurs and start-up clients in areas such as brand identity, expression and vision – making sure each client is fully prepared to get the most out of PR. Another expanded capability: Battalion provides these clients with input on customer targeting and retail and distribution strategies, as well as on all facets of marketing. 

Leadership team: 

Jim Kloiber, Founder & Partner

Robbie Cantonwine, Partner

Mara Viggiano, Senior Vice President

Notable long-term clients:

Breitling, Lightbox, Watches of Switzerland, Johnston & Murphy, School of American Ballet, New York Botanical Garden, Prince’s Trust, Watches and Wonders Geneva

New client wins:

Victorinox, Rowing Blazers, Pineider, Fourtane, Arthur Ashe, Warm & Wonderful, Gyles & George

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments. 

“As the marketing and media landscapes are constantly evolving, so too are our service offerings. With the rapid development of our philanthropic client portfolio in recent years, we now go beyond simply managing press for gala events. From corporate sponsorship development and identifying strategic alliances, to talent engagement and social amplification, Battalion offers a 360 approach to help not-for-profit organizations like The New York Botanical Garden, School of American Ballet and The Prince’s Trust build their brands and their business.”

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