The PR Net 100, 2023: Bacchus

Established in 1998, Bacchus is trusted by clients across industry categories, from luxury travel and hotels to premium food and drink and beyond.The agency’s longevity stems from their future proof approach of innovating and expanding alongside client needs. For example, the agency is now offering support across brand partnerships, in which Bacchus curates partnerships for real estate clients with leading international brands across the luxury, wellness, F&B and retail sectors. The agency also expanded their digital offering to include web design and build capabilities, implemented for local and international clients. In response to said business growth, this year, Bacchus’ two US offices – New York and Miami – doubled in team size. Leadership has also shifted to support booming growth, as Chief Creative Officer and founding partner Charlotte Lurot established NYC as her home base to bolster demand for Studio work, advertising development, campaigns, brand development, design, show production and large scale event production stateside.

Leadership team: 

Anouschka Menzies, Co-Founder & Chief Communications Officer 

Charlotte Lurot, Co-Founder & Chief Creative Officer

CEO Daize Washbourn, CEO

Cara Chapman, US Lead

Margaux Caniato, US Lead

Notable long-term clients:

Four Seasons Anguilla, Auberge Resorts Collections: Mauna Lani, THE WELL, Habitas, The William Vale, Champalimaud Design, EVOK Hotels, Foxden Hospitality, Monte-Carlo Société des Bains de Mer, Rosewood Hotels & Resorts, SH Hotels & Resorts, One & Only Resorts, Diageo Luxury Whisky Portfolio & Reserve Brands (Ketel One Vodka, Don Julio, Tanqueray Gin), Perrier Jouët, V&A, Chelsea Barracks, Arise Fashion Week (Creative/Production client), Swarovski (Creative/Production client), David Koma (Creative/Production client), Paul & Joe (Creative/Production client), Design Shanghai

New client wins:

EN Japanese Brasserie, Chateau Montelena winemakers, Refinery Hotel, Motorcar Cavalcade, The Well, Bay Harbor Islands Residences, Miami Casa Tua, Miami MOKE International, The Towers of the Waldorf Astoria, NYC (Global Communications & Partnerships) RH Group & RH England, Auberge Resorts Collection (European Communications), Johnnie Walker Blue Label (European Communications), Talisker Whisky (Global Communications), Ben Branson (Seedlip founder), The Wolseley Hospitality Group, Chef Skye Gyngell (Spring Restaurant & Heckfield Place), Chef Tom Sellers (Dovetale & 1 Hotels Mayfair), Habitas AlUla, Clive Christian, Wildsmith Skin, Liquides Imaginaires, Time Out Market, Dubai Department of Tourism & Culture - Abu Dhabi (DCT)

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“Diversity, equity and inclusion are at the core of the agency's values and DNA since founding and the teams continue to integrate this work into all of the agency work. We believe pushing this work is intrinsically beneficial to our clients while also a high value to our own associates and their respected growth. A truly equitable, diverse and inclusive workplace is our ambition, and we will continue to work tirelessly to achieve this – within our own walls, on behalf of our clients and within our network of partners and suppliers. We accept that this means asking difficult, often uncomfortable questions of ourselves. We have pledged to keep asking these questions, to seek guidance and feedback and to continue to run educational and empowering programs for our employee community. Particular highlights this past year have included producing the inaugural show for sustainable, gender fluid brand Melke at New York Fashion Week and a special installation of global phenomenon and gender-fluid designer Harris Reed (now Creative Director of Nina Ricci) at the V&A in London.”

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