The PR Net 100, 2023: Babbit Bodner

Babbit Bodner started building its reputation eight years ago by helping companies grow and scale from emerging to exit, and today they support both local Atlanta businesses and national household names. The female-led agency has secured a hiring strategy that sets them up for success: they engage specialized consultants with diverse expertise to better cater to clients’ needs, including leaders in sports and influencer relations, and experts in key markets. In addition to a stand-out year on the client side, the agency was excited to bring back the Women's Power Breakfast, a quarterly event recognizing the power of women's leadership which was previously on pause due to the pandemic. Leadership also seeks to empower their employees, cultivating a distinctive work culture with flexible hours and remote work – a win-win move that boosts both job and client satisfaction. 

Leadership team: 

Jennifer Babbit Bodner, CEO

Kristin Wooten, Partner

Notable long-term clients:

Illuminarium, Press Hook

New client wins:

The Honey Baked Ham Company

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“At Babbit Bodner, we constantly push the boundaries of PR and communications by integrating innovative strategies, tools, and technologies to enhance our offerings and benefit our clients. One of the ways we achieve this is by implementing our proprietary method called ‘The Four Ps’ for thought leadership and building executive visibility. The Four Ps method encompasses the following components: Point of view, Planning, Perspective, and Publicity. This unique approach enables us to position our clients as industry thought leaders. We employ cutting-edge tools and technologies to amplify their message and reach a wider audience.”

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