The PR Net 100, 2023: AZZI+CO

The AZZI+CO team straddles the line between brand communications and business development to support emerging and legacy lifestyle and luxury brands. Over the course of the year, AZZI+CO expanded their client base from 12 to 18 and diversified industry categories; the agency now represents top names in hospitality and food and beverage, including Eataly and Fasano Group’s Baretto. Recognizing that their clients' ultimate goal is not just media coverage, but also sustainable business growth and expansion, the team developed a deep understanding of the business landscape domestically and overseas. AZZI+CO’s tailored approach provides clients with support across press, sales performance, strategic brand introductions and market penetration. 


Leadership team: 

Rafael Azzi, Founder

Notable long-term clients:

Rimowa, Van Cleef & Arpels, LVMH, Alexandre Birman

New client wins:

Audemars Piguet, EATALY

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments.

Throughout our journey the agency has expanded its services into the hospitality and food and beverage industries. By working with clients in these sectors, our agency has gained valuable insights and positioned itself as a versatile agency capable of delivering successful campaigns across diverse industries. This expansion into new sectors can be seen as a natural extension of our agency's knowledge and expertise in high-end luxury brands. While fashion may be the agency's core area of focus, branching out into related industries like hospitality and food and beverage can leverage the agency's understanding of luxury branding and cater to the specific needs and demands of these sectors. The rationale behind these developments may include capitalizing on existing expertise, leveraging market trends, and meeting the evolving needs of clients in different industries.

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