The PR Net 100, 2023: AZIONE

AZIONE prides itself on building some of the most relevant brands today, and their success over the last decade-plus confirms that. A few of the agency’s milestone moments this year include the Boy Smells NYFW launch event with Grace Jones, scoring HOKA a spot on ‘Hottest Brands’ and ‘Most Innovative Companies’ lists and rocketing Vuori to household label-status. Always at the forefront of industry innovation, this year, AZIONE launched Additive++, their response to the drastic shifts in the earned media landscape. Additive++ is a sister studio that offers affiliate performance PR as well as brand strategy and advisory support – an ancillary offering to pre-launch and early stage brands in their portfolio. Meanwhile, AZIONE’s digital division, which handles traditional influencer and VIP relations, experienced 100% growth year-over-year both in client volume and team size. 

Leadership team: 

Leland Drummond, Founding Partner

Michele Thomas, Founding Partner

Amanda Linder, Executive Vice President

Notable long-term clients:

Aldo, Authentic Beauty Concept, Bask, Calpak, Caraway, Farmacy, Good Dye Young, HOKA, HigherDOSE, Kosas, Lacoste, MZ Wallace, Planta, REI, Simplehuman, TravisMathew, Vuori

New client wins:

DedCool, Juliet Wines, Kizik, Peter Thomas Roth, Pressed Juicery

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“AZIONE was founded as a creative agency rooted in PR and blurs the lines between integrated marketing and creative communications. While business and lifestyle media relations is the through line of our brand work, we continue to set fire to today’s most dynamic startups and legacy brands through thought leadership (podcasts, awards, speaking opportunities, conferences, lists and rankings), paid and organic influencer and VIP programming, partnerships and collaborations, brand campaigns, experiential activations, and more. We are outside-in thinkers that are an asset to any brand looking to become enmeshed in the zeitgeist and engage consumers in impactful, innovative, and most importantly authentic ways.”

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