The PR Net 100, 2023: Autumn Communications

With offices in New York City and Los Angeles, Autumn Communications supports a diverse range of companies in its portfolio spanning technology, fashion, lifestyle, hospitality and more.  Over the past year, the agency has reached milestones in their DEI and sustainability efforts, plus expanded their offerings to meet changing client needs. The agency has worked to foster a safe and inclusive environment through partnership with companies like Merging Paths, who specialize in corporate training, and guidance from their in-house DE&I committee. In addition to continuing sustainability consulting with clients, Autumn Communications has pledged to plant 100 trees every month in partnership with the National Forests Foundation to offset carbon emissions associated with PR practices. This year also saw the agency launch its affiliate marketing management arm, led by a strategically hired Director of Affiliates, and the expansion of their corporate communications offering – now one of the team’s core capabilities. 

Leadership team: 

Shelley Reinstein, Founder/Principal

Ashley Carone, Managing Partner

Notable long-term clients:

Amazon, Rakuten, Credit Karma, IMDb, Ipsy, Westfield, Ritual, Poppi, Logitech, Urban Stems, Snif, Murad, Therabody

New client wins:

Linktree, Pinterest, Create & Cultivate, Lunya, Cedar’s Masterclass, Purple

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“Our team embraces the power of data-driven insights and analytics to inform our strategies and make informed decisions. We leverage advanced analytics tools to monitor and analyze audience behavior, sentiment analysis, and engagement metrics, allowing us to gain valuable insights into consumer preferences, trends, and opportunities. By harnessing these insights, we are able to tailor our messaging and communications strategies for optimal impact and resonance. In addition to data-driven insights, we recognize the growing influence of social media and influencer marketing. We have developed strong relationships with key influencers in various industries, enabling us to integrate influencer campaigns seamlessly into our PR strategies. We leverage social media listening and monitoring tools to identify relevant influencers, track conversations around our clients' brands, and engage with influencers to amplify our clients' reach and drive authentic engagement.”

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