The PR Net 100, 2023: ASTRSK PR

For over a decade, ASTRSK PR has been serving a diverse range of innovative, high-growth brands in the tech world and beyond – from early-stage to late-stage companies. The team recently expanded into five teams, each with its own wheelhouse, which resulted in 25% growth over the last year. This growth includes the expansion of their B2B and B2C fintech focuses, as well as Web3 and blockchain. The agency also expanded its services, offering more robust influencer marketing and celebrity ambassador campaigns, along with campaign and event management. New this year: the team dove back into the boutique travel and travel tech industries, for the first time since the pandemic. ASTRSK’s Annual Pro Bono Competition – which is open to women, AAPI/BIPOC, and/or LGBTQ+ founded early-stage startups – is still going strong, and has already donated $1 million in PR services to six pro bono clients.

Leadership team: 

Elliot Tomaeno, Founder & CEO

Lisa Horton, Chief Strategy Officer

Notable long-term clients:

Lemonade Insurance, Zola, Industrious, Bonafide, PlayVS, Baked by Melissa, MAJORITY, Amazon Prime Video, Squarespace, Laird Superfood, Swimply, Thinx, MaC Venture Capital, Primary Venture Partners, Tempo, Misfits Market, Groupon, Lightricks

New client wins:

Archer (owned by Match Group), Publicis Sapient (owned by Publicis Groupe), Booksy, Spatial Labs, Fintor, StellarFi, Sendero, Booster, Wonder Dynamics, Omeat, Giraffe, Story Protocol, Sizzle AI

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“We exist to push boundaries and were founded to do just that. We encourage our staff and our clients to be bold and use their ‘powers’ for good. ASTRSK wants our clients and team members alike to embrace their rebellious side and be authentically themselves while committing to providing social impact – whether that is through giveback, volunteerism or creating solutions for underrepresented communities. We are never afraid to have those (albeit sometimes hard) conversations with clients about why a PR strategy needs to be so much more than just a newsy moment – it needs to involve showcasing impact and how brands are doing better for the world around us. We’re also deeply committed to showing the powerful impact PR can have on companies’ bottom-line business goals – something our industry has often struggled to tangibly show. In order to do so, we created a proprietary tracking system that scores the productiveness of each placement we garner for our clients – well beyond a simple (and let’s be honest, antiquated) UVPM metric. This has allowed us to show value and impact to our clients’ executive teams and boards, often creating long-term, trusted partnerships with them and higher comms budgets.” 

Contact The PR Net