The PR Net 100, 2023: Antenna Group

Antenna Group supports organizations innovating and adopting sustainable business solutions and technologies, and this year the agency saw expansion in all senses of the word. Over the past year, Antenna bolstered its team through strategic hires and internal promotions across its managerial and executive teams. The move supports another milestone for the firm this year: the opening of their first international office, setting up shop in London to leverage the city’s position as a sustainability leader and support the booming global climate tech industry. Additionally, Antenna Group launched the Antenna Venture Network, a curated ecosystem connecting climate tech startups that are actively raising capital with 130+ innovation-driven climate tech investors. Their swift adoption and exploration of Generative AI shows their dedication to keeping on the pulse of the latest tech; the firm assembled three task forces focused on Generative AI to enhance operations, bolster offerings and future-proof their strategy. 

Leadership team: 

Keith Zakheim, Chief Executive Officer

Eric Schoenberg, Chief Operations Officer 

Christa Segalini, Chief Client Officer

Jake Rozmaryn, Chief Growth Officer

Notable long-term clients:

Twelve, SPAN, Sunrun, Activate Capital, ArteraAI, Atlantic Health System, Augmedix, Avangrid, Boston Metal, BrainsWay, Bridge Industrial, ChargePoint, CP Group, Enphase, LACI, Legence, Newmark, NREL, Related Group, The NRP Group

New client wins:

Fifth Wall, Booz Allen Hamilton, ESS Inc, Legence, Emrgy, Gradiant, Ohmium, Atlantic Health System, RCS Real Estate Advisors, EAH Housing, Creditntell, Moffett Field, Three Pillars Capital, Greek Development, 393 West End Avenue, Related, WAUSM, Light Cognitive, Counslr, Aidoc, Augmedix, Brookfield, CellMax Life, BrainsWay, Artera, Roche – NAVIFY Oncology Hub, Brightcore Energy

Has your agency introduced any new service offerings or expanded into new practice areas in the past year? Please provide details and explain the rationale behind these developments:

“Antenna works with clients that operate in high-growth and high-impact markets, which makes it imperative that our clients are knowledgeable about their unique target audiences. A company can have the best product in the world, but without accurate targeting, it won’t sell, especially in today’s highly competitive and noisy advertising landscape. For this reason, Antenna Group launched a Market Insight team, led by our Director of Knowledge and Insights, in late 2022. This department has become instrumental to some of the most successful accounts and most prominent clients on Antenna’s roster, who are navigating emerging sectors with limited historical insight into their consumers’ preferences or behaviors to enable educated and strategic brand decisions. The integrated offering has five components, which include brand insight & discovery, competitive analysis, audience profiling, product validation, customer engagement, and digital marketing, sourcing data through focus groups, surveys, one on one interviews, and more.”

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