The PR Net 100, 2023: Alpha Kilo

Alpha Kilo takes a cultural and globally relevant approach to their client work across art, design, fashion, food and drink, lifestyle, luxury and travel. Among this year’s standout moments are securing a stand-alone feature for Trienalle Milano in the New York Times; strategizing the Scotland By Design press trip for Mortlach North America (which is now being replicated all over the world); and bringing the famed Concours d’Elegance to Savile Row for the first time in history. In addition to delivering high-profile coverage and excellent client work, Alpha Kilo is innovative in the ways they help their internal team thrive. Most recently, they expanded their hiring practice to accommodate the neurodiverse – eliminating requirements like 'attention to detail' in favor of building a team with a unique way of thinking with skills such as dyslexia, dyspraxia and ADD.

Leadership team: 

Amanda Kasper, Co-Founder and Director

Lauren Busto, Co-Founder

Notable long-term clients:

Diageo Private Client, Diageo: Mortlach, Triennale Milano, The Eames Institute, Bernhardt Design

New client wins:

Montana Labelle, Cifonelli

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients. 

“An innovative strategy Alpha Kilo is adopting is to hire outside of the neurotypical boundaries many companies limit themselves to. Shaking up our recruitment process, we stopped asking for 'attention to detail' or 'spelling and grammar experts' and instead built a team filled with skills such as dyslexia, dyspraxia and ADD, building a neurodiverse skill set and a unique way of thinking. To accommodate the neurodiverse and allow the staff to thrive in the PR environment, Alpha Kilo ensures that it utilizes tools such as Grammarly and more recently Chat GPT to assist with writing and ensure nothing is missed for Alpha Kilo clients. ChatGPT is also a tool that Alpha Kilo is encouraging staff to use on a daily basis, by no means is anything written with this yet, but it is a tool that can aid research (although fact-checking is needed) and will be vital for the future and so it is integral that all staff are familiar with using it in their working lives now, so that Alpha Kilo will be at the forefront as the technology progresses.”


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