The PR Net 100, 2023: Alison Brod Marketing & Communications

Alison Brod Marketing & Communications (ABMC) is known for their conversation-starting campaigns across lifestyle, beauty and fashion clients. The agency now counts 80 employees, including a now-triple sized influencer team built to accommodate growing client needs. In that vein, ABMC also launched a new division focusing on entertainment sponsorships, expanding on talent/influencer relations. This year, the agency’s top achievements underscore their reputation and excellence via long-standing relationships with major brands, as well as their ability to flex their skills to bolster newer practices. ABMC celebrated 20 years as AOR for Gap Inc,’s Old Navy, doubled their business with Kraft Heinz brands and also grew their sports portfolio. ABMC also expanded their crisis communications division with new 24/7 capabilities inclusive of daily strategy, media monitoring and analysis.

Leadership team: 

Alison Brod, Founder

Jodi Hassan, Partner

Beth Daigle, Executive Vice President, Beauty Division

Brooke Scher, Executive Vice President

Lauren Bishop, Executive Vice President

Notable long-term clients:

Popeyes, Panera, Charlotte Tilbury, Kiehl’s, L'Oreal, Old Navy, Kraft Heinz, Miller Coors, Pizza Hut, Garnier, Lancome

New client wins:

Dunkin Donuts (regional), PepsiCo. (projects)

Explain how your agency is pushing the boundaries of PR and communications by integrating innovative strategies, tools, or technologies to enhance your offerings and benefit your clients.

“ABMC ideates in headlines. We know what media wants and reverse engineer campaigns to get the coverage. We put an earned media and/or influencer spin on all marketing initiatives – and work across the IAT to maximize all campaigns.”

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